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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Builds Trust with Your Audience.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. 3. Millennials prefer YouTube over TV.

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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

3) Companies that blog have 97% more inbound links. 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. 7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs. Tweet (Source: comScore ). 2) 81% of U.S.

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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Capability to set up monitoring profiles for multiple keywords, topics, companies and products. If your company or agency is weighing a decision on selecting a PR and social media monitoring and management tool (or perhaps making a change), here are five areas of comparison you may find helpful. Online news release distribution.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 76% of companies are currently using a basic mobile marketing strategy, or none at all. Source: comScore ).

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This Week in Social Media – 7/24/2013

Social Media Marketing

Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. billion monthly users as of June 30.

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3 Banner Ad Best Practices Debunked

Convince & Convert

While this really is true for consumer-centered brands (where the visual shows people using, wearing, eating, interacting with, or enjoying the product), B2B businesses or service providers might not benefit from visuals as much. In the example above, you can see a banner for a tech company inviting you to subscribe to their newsletter.