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The Complete Guide to LinkedIn Events

Oktopost

This engagement channel can potentially be an invaluable tool in networking and community-building. A LinkedIn Event organizer either be an individual profile or a company; page admins can create events for company pages. It is also the top social media platform for B2B lead generation by far.

Eventful 128
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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Subscribe to “B2B Marketing Now” to stay up to date ! Our fellow Israeli-founded companies Outbrain and Taboola are joining forces! It’s early 2020.

Marketing 110
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26 Social Media Marketing Books to Advance Your Skills

agora pulse

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Community Building and Customer Research Books. Want to get to know your audience and grow your social media community?

Skills 195
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Being Loud About 3M’s Quiet but Powerful Innovations

Convince & Convert

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Do you know their attitudes toward your product, company and industry? Buyer Persona Worksheet (editable templates for b2b and b2c). Building a digital brand that stands out and connects with your audience and clients online is IMPERATIVE for success! Do you know how to connect with your audience authentically and emotionally?

eBook 78
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277
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What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer Social

They’re also the company behind one of my personal favorites, The 2019 Ultimate Guide to Facebook Engagement , an annual report that analyzes everything you need to know about the tactical side of Facebook marketing. It also highlights an effective social media marketing strategy : community building.

Research 111