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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? You’ll walk away with insight into how to bring the right people with the right energy to lead and grow your community. Episode Summary.

B2B 116
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Navigating Social Crises and Community Building with Ease

Oktopost

Hot Topics: Golden community building tips for B2B brands. Crisis communication and the importance of working closely with PR. And if you’re looking to pursue a career in social – tune in to hear Jessica’s favorite part of working in the industry and a breakdown of what a typical day as a social media manager looks like!

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B2B Social Media Strategy for a Post-COVID World

Oktopost

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. It’s a lot easier to make inroads with fun, uplifting, community-building content.

B2B 136
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How to Build a Brand Community for your B2B Business

Oktopost

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” LinkedIn is, of course, the top social media platform for B2B marketers. The economy (16%) and analytics (12%) trail considerably at second and third. Thoughts on these studies?

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Unraveling Threads: Instagram’s Venture into Expanding Conversations

Oktopost

It’s a fresh, fun, and professional space that’s making waves in the realm of B2B communication. Canva , a graphic design platform, has an impressive 137,000 followers, and Slack , a business communication platform, has attracted 12,000 followers. Firstly, Threads encourages concise, clear communication.