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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. 7 Top B2B Social Media Trends 1.

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Social Media Manager Burnout and How to Avoid it

Oktopost

In this episode, Olivia Messina, Social Media and Community Manager at Oktopost is opening up about her experience with social media burnout and sharing her top 6 tips to prevent it. Olivia Messina is Oktopost’s Social Media and Community Manager. Meet Olivia.

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Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Oktopost

Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community. To wrap up the show, Elizabeth reveals her social workflow process and how she determines what content makes it to the corporate feed.

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Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Oktopost

Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community. To wrap up the show, Elizabeth reveals her social workflow process and how she determines what content makes it to the corporate feed.

B2B 62
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Behind “Behind the Post” ! Meet the Teacher Gone Social Media Manager

Oktopost

Addie Peters is asking everything you want to know about being a social media manager! Tune in to hear why Olivia made the jump from teaching to B2B marketing and the biggest challenges and surprises that came with it. If you’ve ever wondered what it’s like to run social for a global brand, Olivia covers that too!

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Olivia Messina on Transforming Social Media into Your Best HR Recruiter

Oktopost

It’s essential that your employer brand be rooted in a positive work culture, and you have the means of communicating those values and experiences to candidates. In this episode, Olivia Messina is breaking down how social media managers can build their employer brand in a meaningful and authentic way. Meet Olivia.

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Why You Need to Incorporate Social Media into Your Lead Generation Strategy

Oktopost

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.