Oktopost

APRIL 30, 2020

This engagement channel can potentially be an invaluable tool in networking and community-building. A LinkedIn Event organizer either be an individual profile or a company; page admins can create events for company pages. It is also the top social media platform for B2B lead generation by far. Why Use LinkedIn Events?

Eventful 130

Eventful LinkedIn B2B Microsoft 130

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Guest Post by Lisa Holtorf and Dawn Buzynski.

CSR 200

CSR Real Estate Posterous Team 200

Oktopost

MAY 18, 2021

The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. How and What B2B Marketers Can Learn from B2C . What Makes Up Peoples Relationships with Brands.

Reputation 118

Reputation Brands B2B Loyalty 118

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120

Company Instagram B2B Survey 120

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 146

Strategy Metrics Process B2B 146

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. Some companies also post employee spotlights on internal channels to help build a positive culture and develop stronger relationships between team members. ? How did you find out about [company name]?

Social Media 109

Social Media How To B2B LinkedIn 109

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. In 2012, I wrote about a supply-chain management software company called Kinaxis.

Conversation 167

Conversation B2B Marketing GPS 167

Oktopost

MARCH 22, 2022

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies.

Marketing 89

Marketing Loyalty Case Study Cost 89

Firebelly

OCTOBER 12, 2015

It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Digital Marketing: Social Media, Search, Mobile & More. Learn more ]. Group size: 999,929 members. Social Media Marketing 2.1. Learn more ]. Group size: 50,858 members.

Groups 100

Groups Groups LinkedIn Social Media 100

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. Hashtags have become so large that communities pop up around their use. That fact was not lost on Warby Parker , a prescription eyeglasses company. You see it all the time.

Hashtag 78

Hashtag Brands How To Conference 78

Social Media Strategies Summit

JUNE 8, 2023

When they wanted to boost brand awareness among Latinx communities in the US, they ran a series of Spanish-language video ads on the platform. RXBAR Uses Facebook to Drive In-Store Sales Protein bar company RXBAR had a tough couple of years. Cerveza Victoria USA is aware of this.

Brands 130

Brands Facebook Influencer Campaign 130

Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. Why Fintech needs social media.

Social Media 142

Social Media Banking Marketing Mobile 142

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing B2B Badge 168

Danny WhatMough

SEPTEMBER 19, 2012

Why do some companies make it so hard for you to do business with them? I thinking about broadband or mobile phone providers that make you jump over hurdles to switch provider. Especially when we consider the B2B sales process. And create communities where they can discuss needs with other customers and prospects.

Company 58

Company Comparison B2B Price 58

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Community Building and Customer Research Books. Want to get to know your audience and grow your social media community?

Skills 195

Skills Social Media Marketing Influencer 195

Convince & Convert

DECEMBER 20, 2011

Paul Gillin ( B2B social media guru). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). Jim Storer (runs the amazing resource The Community Roundtable ). An explosion in short-form multimedia, as companies start to truly embrace. The Year of Mobile – Seriously. Reading Tea Leaves.

Social Media 121

Social Media eBook Mobile Social Networking 121

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Mobile commerce: what it is and why you should care. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time.

Twitter 103

Twitter Tourism Travel Education 103

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2.

Social Media 162

Social Media Flipboard Journal comScore 162

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Subscribe to “B2B Marketing Now” to stay up to date ! Our fellow Israeli-founded companies Outbrain and Taboola are joining forces! It’s early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. The company had a 1,000% increase in mentions of the Double Pop between June and July and 99.9% 500 million tweets are sent out per day.

Tips 129

Tips Twitter Influencer Hashtag 129

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

Case Study 118

Case Study Community building Social Media Skills 118

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. BConnected, LLC. Bien Media. CF Search Marketing.

Automotive 71

Automotive Reputation Social Media Management Retail 71

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Twist Image

DECEMBER 20, 2011

"Today, Loftus sits at the helm of College District , an online college football merchandise company that fills 1,500-2,000 orders a week from across the nation. Loftus says that all profits are being reinvested into company growth." Since when was a business not about being a true value to the community that it serves?

Retail 94

Retail Construction Mobile Advertising 94

Convince & Convert

APRIL 17, 2014

Those that have existing, thriving Facebook communities don’t want to give them up, and are paying (at least some of the time) for organic reach. Those that were never completely committed to Facebook, or those that are just starting (very often B2B organizations) are very much in the “bring on Google+” camp.

Facebook 167

Facebook Instagram Publishing Communities 167

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Pam Moore

AUGUST 17, 2020

If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. There are also more than 50 million companies setup on LinkedIn. More than 50 million companies are setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 130

Activities Tumblr How To Fashion 130

MegaBytee

MARCH 8, 2021

With the wider community, you get a chance to make a good reputation with people. Linkedin is a good platform for professionals; almost 57% of LinkedIn traffic comes from mobile users. Linkedin helps your business to build credibility as well as a meaningful network. Will this platform match the content I create?

Social Media 52

Social Media CPC How To Forums 52

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 145

B2B Survey ROI Metrics 145

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. Example: If you know you’re going to have a service outage for regularly scheduled maintenance, inform your community of scheduled downtime in advance. 2) Proactive. 3) Reactive.

Strategy 62

Strategy Report Publishing Team 62

Pam Moore

JUNE 26, 2020

Do you know their attitudes toward your product, company and industry? Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Do you know how to connect with your audience authentically and emotionally? Supporting Resources.

eBook 78

eBook Template Templates B2B 78

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. From Janrain , a free guide on how to improve conversion rates and data quality.

Case Study 131

Case Study ROI Social Media Team 131