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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa.

Easy B2B Tips for Google+ Users

SocialFish

Wisely, the company’s Google+ profile is filled with auto industry graphics and news, so it’s a great outreach opportunity that appeals to current and future consumers, as well as vendors and other companies that also focus on the automotive industry.

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s

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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world.

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How to Create Your B2B Dream Team

Convince & Convert

If you’re a B2B company, then you know just how important your people are to your company’s success. But in some cases for some B2B companies, especially those in the Services realm, your people are your product. Showcase Company Culture to Pique Interest.

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Study: Most Effective B2B Social Media Tactics are IT ‘Lite’

Social Media Marketing

The exception – company blogs – should be backed by both a strategic content strategy and the resources necessary to create this content on an ongoing basis before it allocating IT resources to blog creation or management. Tags: guest post study social media b2b corporate blogging

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. B2B Marketing Insider ). B2B PR Sense Blog ).

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Rapidly growing companies? B2b vendors? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. B2B Infographics ). 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.”

7 Skill Sets for Nurturing Open Community

Convince & Convert

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. You Don’t Have to Own A Community to Build Community.

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The Must-Follow Principles of B2B Social Media Success

Convince & Convert

Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000).

B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Now there is a great deal more available in terms of competitive products from other search engines like Bing.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

One way to easily find great content to share with your company’s followers is to follow your own employees, partners, and volunteers on social media. respond to your community members, and to engage with other organizations and industry influencers.

How to Optimize for “Direct” Website Traffic

Webbiquity SMM

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Highlight your company’s community involvement.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

event sponsorships, community outreach, analyst coverage, trade association membership) components. ” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just.

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3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Your brand has a Facebook fan page and you have a bunch of folks who like your company’s official ‘Facebook’ page. The solution has been created by a London based web-development company for further inputs you can read their detailed blog-post.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. Best Engaging Communities.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing.

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. This will help search engines better understand the content.

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.”

The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Marketing Search Engine OptimizationThis is a guest post by Joel Harrison.

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My Contribution at PaulWriter.com

The Marketing Blog

to contribute to their newly launched B2B portal www.paulwriter.com. With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort. For more information you can read his blog [link] and visit his company’s website www.iffort.com.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Building Social Bookmarking Networks 101 by Search Engine Journal. Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer. A Cheat Sheet to Help You Conquer Social Media by Fast Company.

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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. My company, Leftos.com is going through a complete revamp and relaunch so it’s important that we let these bloggers know what we’re up to.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Using Social Media to Protect Your Reputation

Dave Fleet

Rather than a typical interview format, Andrew and Robert threw me into a scenario: A Canadian-based financial services company has launched a campaign that renews one of its seasonal consumer-based investment products (e.g. Reputation management through social media is a hot topic right now.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. (

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

500 companies use at least one major social media platform. Can social media help shorten b2b sales cycles? Companies (including manufacturers) with an active social networking presence are growing much faster than those without one.”.

Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

From likes to leads: The new metrics for B2B social selling. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. If you want to compete in today’s fast paced business environment, you have to be social.