Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Our Salesforce integration empowers your social, sales and support teams alike. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Wants and needs.

Team 108

Team B2B Platform Analytics 108

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

B2B 125

B2B Influencer LinkedIn SEO 125

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 219

B2B Strategy Marketing Metrics 219

Oktopost

APRIL 4, 2024

A dynamic marketeer with a flair for brevity, Sean illustrates how his team is using AI to accelerate the creation of messaging and better align with customer and market demands. Meet Sean Sean has spent the last 15 years working in marketing and product management roles in the B2B and B2C space.

Products 69

Products Marketing B2B Apple 69

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Jump straight to your team to read all about the perks of direct communication with your audience.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

APRIL 13, 2023

Want to hear more from renowned B2B marketing leaders? One step forward and two steps back is a great strategy when you’re walking the plank says David as he explains some of the slogans he uses to motivate his team and keep the needle moving forward. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Project 118

Project Resources Apple Collaboration 118

The Realtime Report

APRIL 13, 2023

My team helps SMB owners set realistic expectations and target the channels that will generate sales for them.” However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%.

Marketing 172

Marketing ROI Small Business Yahoo 172

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Influencer marketing is a marketing strategy where a social media influencer promotes a product from a company. How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

APRIL 14, 2021

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show taking B2B marketing by storm, subscribe to B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Why should organizations and marketers care about collaboration?

Activities 107

Activities B2B Apple Collaboration 107

Sprout Social

JULY 14, 2023

Jill Rowley Salesforce When your marketing team is enabling sales , it becomes easier to achieve target goals. Consequences of sales and marketing misalignment Overcoming common challenges to sales and marketing alignment Benefits of sales and marketing alignment How to align sales and marketing teams What is sales and marketing alignment?

Collaboration 76

Collaboration Marketing Team Hubspot 76

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. This includes the latest news, updates, events, life at your company and job openings.

LinkedIn 112

LinkedIn How To Collaboration URL 112

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Product collaborations Some 62% of marketers partner with influencers through product collaborations.

Examples 124

Examples Influencer Campaign Marketing 124

Oktopost

JANUARY 11, 2024

Prospects’ details often go to the sales team for direct outreach or are put into nurture streams. Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? In short, social media is where you’re going to find B2B decision-makers for some of the strongest leads you could hope to direct into your funnel.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world. Jump Ahead What is an MQL?

B2B 69

B2B Campaign Statistics Data 69

Sprout Social

NOVEMBER 17, 2022

MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Sharing facts about issues your company cares about is an easy, effective way to present your brand values. A post shared by Grove Collaborative (@grovecollaborative). View this post on Instagram.

Types 117

Types Instagram Brands Collaboration 117

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? The concept is simple: your social team creates messages that your employees share out on their personal social accounts. But B2B companies need to go deeper.

B2B 131

B2B Social Media Management Metrics Social Media 131

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world. Jump Ahead What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Why do manufacturing companies need digital marketing?

B2B 136

B2B Marketing Construction Committee 136

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Social media consultants write policies and guidelines to empower teams while mitigating risk. Here’s a look at what they bring to a job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

ROI 94

ROI Cost B2B Organization 94

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

Examples 62

Examples B2B ROI CPA 62

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. The team at SA was incredibly proud of the campaign and its success.

CSR 200

CSR Real Estate Posterous Campaign 200

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. There’s a reason 68% of marketers say their company has an advocacy strategy. And companies with engaged employees are 20% more likely to retain them , according to LinkedIn.

LinkedIn 111

LinkedIn Tips Curation Training 111

Sprout Social

MAY 5, 2021

Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team. Again, the average B2B buyer’s journey is growing longer. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. Blog posts. The list goes on.

Data 115

Data Marketing How To Collaboration 115

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Source: Cloudave ). How Does Social CRM Differ from Traditional CRM?

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 109

Social Media Authentication Communities Campaign 109

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 104

Influencer Marketing Collaboration ROI 104

Oktopost

JULY 2, 2020

Catch a conversation by searching for B2B Marketing Now. There is so much information at our fingertips from social media that we are able to understand what our customer’s care about, their background, what their companies care about and create a much stronger customer experience. How does the company grow from here?

Social Media 141

Social Media Organization B2B LinkedIn 141

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Again, the main obstacle between marketing teams and the full utilization of social media data is time.

ROI 62

ROI Social Media Marketing Curation 62

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. McDonald’s, Turning Fast Food into Fast Results.

Campaign 147

Campaign Marketing B2B Conference 147

Social Media Strategies Summit

MARCH 11, 2019

Can you tell us a little bit about Cisco’s social team structure and who was involved in executing this initiative? It all began two years ago with our global tech stack team which accounts for all of Cisco’s architectures, regions, and so on. Our leadership team began this initiative. This was definitely a huge project!

Project 100

Project Exercises Upcoming B2B 100

The Realtime Report

FEBRUARY 19, 2021

By blending conversation techniques from successful sports and executive teams, these programs serve to enhance the overall growth and development of a company and drive results. There he held conferences for athletes, investors and corporate executives on four continents at esteemed locations like the NASDAQ.

Sports 91

Sports Training Module Syndication 91