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The 12 Startups I’ve Invested In and Why

Convince & Convert

It’s secure, mobile-friendly, super easy to use, and affordable. Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. It’s a game-changer for B2B. They gained 50 B2B clients in just one year, and are picking up momentum quickly.

Startup 168
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz.

Tools 277
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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. 53% of email are opened on mobile devices (campaign monitor).

Template 167
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Imagine a campaign that delivered content across your browser, television, and Google Glass. She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. Total number of links and syndications achieved by the content. Kelsey Libert.

Strategy 150
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24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. 5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com. 5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com. Understanding the 6 Facebook Post Types by Practical eCommerce. ** 5 STARS.

Facebook 192
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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60
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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. A B2B marketing operations platform that supports planning, executing, distributing, and analyzing full-funnel content.

Tools 201