B2B Employee Advocacy Best Practices


Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Usually, B2B marketers choose to focus on these goals and metrics: Brand Awareness.

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10 Best B2B Webinar Platforms for 2021


So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021?

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Trending Sources

A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Below, I’ve curated a variety of Facebook’s resource pages for topics that are relevant to a wide range of advertisers. Includes a downloadable “B2B Creative Playbook.” Facebook-Curated Editorial Content. ” Holiday Campaigns. Facebook traditionally releases campaign planning guides related to the holiday season, and I imagine they will again this year.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio.

How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity SMM

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets. So the obvious question now isn’t why Instagram, but how: how can you use Instagram, and Instagram marketing tools , to explode your B2B brand and drive traffic to your site?

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10 B2B social media post ideas to stand out in a crowded social landscape

Sprout Social

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. Don’t let this misconception turn you off of B2B social. Curate third-party thought leadership.

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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. B2B buyer personas aren’t necessarily buttoned-up professionals.

Social Media Attribution with Oktopost & Bizible


No longer can we ignore the fact that social media plays a critical role in the B2B buyer’s journey. Curated content typically accounts for up to half of the links shared by B2B companies on social media. Inside Oktopost B2B Marketing Tools Lead Generation

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What is Experiential Marketing and How Can B2B Companies Leverage It


As a result, a growing number of B2B companies are turning towards experiential marketing as a more effective discipline to cut through the overwhelming noise. Real-life experiential marketing campaigns provide new opportunities to connect with a changing generation of customers, build lasting relationships, and reduce customer acquisition costs elevated by weak advertising and marketing efforts. . How B2B Companies Can Leverage Experiential Marketing.

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How to Win with B2B Creative Content Marketing


94% of B2B marketers said they pivoted their content marketing strategy in 2020, and 80% of those said their shifts were successful. What’s more, 90% of B2B marketers believe repurposing existing content is more valuable than creating fresh new pieces.

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The Reality of Social Currency

Direct Marketing Observations

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. social business social media #socialmedia b2b Erich Joachimsthaler social currency steve olenski twinkies

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Other common features include: competitive benchmarking; ability to identify top influencers and brand advocates; follower growth tracking; content / campaign performance measurement; and.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

Start as early as possible, steadily building suspense for the event with carefully curated, interactive content such as teaser videos, behind-the-scenes sneak peeks, and exclusive announcements. • #GetHashtagHappy: Almost unbelievably, it’s been 12 years since people (social media users, at least) stopped calling the # key the “pound key” or the “number key.” Guest post by Rosemary McKee.

Top 8 Content Calendar Platforms


One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. Content Marketing B2B Marketing Tools

Want More Content Marketing ROI? Stop These 8 Bad Content Marketing Habits Now!

Pam Moore

” Or “what was the ROI on your last content marketing campaign?” Why quality really matters in all facets of content creation and curation. Content marketing ROI. Every marketer is talking about it. However, truth is very few actually have it. Few know how to achieve it or measure it. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall.

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Integrate Oktopost with Your Favorite Apps, with Zapier


More than half of a B2B company’s social feed is curated content. It will save all newly published posts as messages to a predefined Oktopost campaign: Automate Internal Comms & Task Management. Inside Oktopost B2B Marketing Tips B2B Marketing Tools

Caring, Consistency, and the New Relationship Marketing

Convince & Convert

I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. But Facebook is where I implemented a whole new campaign recently, thanks to something I learned from Jeremiah Owyang about scalability. Jay: To be a true relationship marketing expert, can you do that as a content curator, or do you have to be a content creator? Curation is all the rage now. but in addition you want to be a great curator. Jay: Hey, everybody.

24 Tools Every Social Media Manager Should Use

Visually SM

It’s social marketing tools provide the ability to segment audiences for campaigns. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results.

5 Strategies for Success with Real Time Marketing


In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. However, like any new idea, real-time marketing has matured, and B2B businesses are in an excellent position to incorporate real-time marketing into their marketing strategy. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples.

45 of the Best Social Media Analytics Tools

agora pulse

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Keyhole is a social analytics tool that features hashtag, monitoring, influencer, and social campaign reports.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Social Media B2B ). Social Media B2B ). Only 27% of B2B leads are sales-ready when first generated. Social Media B2B ).

The 11 Best Social Media Scheduling Tools for Businesses


Now that you know how important social media scheduling tools are for your social media content curation, it’s time to dive into the real reason you’re here – learning more about our top 11 best social media schedulers for social teams and managers.

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The Day My LinkedIn Post Went Viral Because of Employee Advocacy


So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! Let’s face it, finding out you went viral on LinkedIn is exciting. I take that back…it’s super exciting.

What Are the Best Times to Post on Social Media?

agora pulse

Your campaign timeline. For business-to-business (B2B) companies, posting on the early side of standard work hours, such as between 9 a.m. Let’s Talk Content Creation and Content Curation. Creating a great social media campaign is not easy.

21 best social media analytics tools


Some of its significant features that simplify social media management include scheduling, monitoring, and content curation. They offer additional solutions that help you track and manage your workflow and curate content. It helps track social media accounts and manage marketing campaigns. By analyzing conversations, brands can curate content that best resonates with their audience. The tool also offers to curate your content and manage them across all social channels.

The Case for Letting Your Social Media Managers Get Weird


Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. Their now iconic Taste The Rainbow campaign has been running since 1994. R/GA pushes the limits of ‘boring’ B2B.

Native vs. third-party tools: Which is the most popular publishing tool for brands?


We did a little bit of digging using Unmetric to see what the tweet source was for major B2B and B2C brands. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation. By analyzing conversations, brands can curate content that best resonates with their audience. The tool also helps to curate your content and manage it across all social channels.

Top 7 Online Tools to Automate Your Content Marketing


This approach, called inbound marketing, brings customers to your business versus finding them yourself through cold-calling, email marketing, and other outbound campaigns. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. Automation is an important way to reduce the amount of time it takes to create a great content marketing campaign without sacrificing any of its quality.

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17 Content Marketing Trends to Keep an Eye On

Writtent Blog

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). 87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. The rest of it is either curated (24.0%) or syndicated (12.6%).

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). 86% of B2C marketers and 91% of B2B marketers use content marketing.

Fetching Friday – 21 Marketing Links


Curation for Inspiration: Tips for Marketers – Wondering how content curation fits into your marketing mix? Check out these tips and tools to help you curate wisely. Don’t Blame the Tool, Blame the Carpenter – When you start an ad campaign, Facebook guarantees only one thing: Circulation. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com.

7 Tips for a Rocking Social Media Strategy

Writtent Blog

While your B2B buyers might view Facebook as a friends-and-family only platform, they might perform product research using LinkedIn company pages. Percentage of Curated vs. Original Content. Prepare to Curate. The majority of content marketers share curated content on a daily basis. It’s crucial to achieve the right balance of curated and create content on your social media channels. An estimated 88% of brands today are using social media for marketing.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. A “content creation, workflow and experience platform” that helps marketing teams strategize, plan, and produce content; collaborate on projects and content calendars; set up and manage approval processes; and manage campaigns. 28: The 21 Best Content Curation Tools. #29:

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14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity SMM

This post highlights research from LinkedIn regarding the value of video for B2B content marketing, then recommends five approaches for producing video content, such as “dressing up” invitations: “a cool video snippet (can) work nicely in an email invite to a conference or a trade show (‘Here’s a sneak preview of the new thing we’ll be demonstrating’).” ” Probably more useful in consumer than B2B marketing, but worth considering regardless.

The Definitive Guide to Instagram Stories


Moreover, how does Facebook, a platform used by millions of businesses to connect with their customer base, compare to Instagram in terms of content marketing for B2B and B2C brands? 62% of B2B marketers agreed that storytelling was an effective content marketing tactic, that boosted brand conversions for them by 30%.

The Eight Best Social CRM Tools

Webbiquity SMM

” — B2B PR Sense Blog. Showcase reviews: AppStorm, B2B PR Sense Blog. Sample review: “Base CRM is uniquely suited to meet the needs of…B2B marketing…With Base’s integrated process, (users) can generate unique contact cards connected to their company, as well as the potential client account they’re related to.” B2B PR Sense Blog. 28: The 21 Best Content Curation Tools. #29:

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer Social

Funniest Family Moments (Curating the best content from around the web). Which is great news for brands and B2B businesses because it means that content doesn’t need to be overwhelmingly funny or inspirational. Funniest Family Moments (Curating the best content from around the web). Baby and animal videos certainly don’t hurt their case, but there’s something else at play here that all brands can use to improve their Facebook marketing strategy in 2019: curated content.

Fetching Friday: 21 Marketing Links


The PPC Guide for B2B Professionals – Learn how B2B market characteristics can influence and inform your PPC campaigns in this PPC guide for business-to-business companies. SEO Link Building Experts – Interview Round Up – A curated list of interviews from SEO industry leaders focused on link building. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com.

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How to put together a top-tier SaaS marketing strategy

Sprout Social

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. PPC campaigns can be run immediately and don’t require the waiting game involved with SEO. Curate product feedback and ideas.

Six stats to guide agencies through their 2021 service offerings

Sprout Social

Customization might seem like more work upfront, but the ability to curate packages with clients specific needs in mind is worth the effort. In marketing, when one campaign finishes, the next begins. Agency owners and professionals have been pushed to their limits in 2020.