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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. .

B2B 152
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Should You Pull Back Your Facebook Ads This Holiday Season?

Jon Loomer

B2B isn’t ideal. But beyond that, consider that the increased competition right now is likely to lead to an increase in CPM. Keep a close eye on the CPM. jonloomer Two ways to check whether your Facebook ads CPMs are going up over time, leading to bad results. Consider turning off one of the campaigns.

CPM 185
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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

They can be highly effective for well-structured campaigns that align with their userbase. So in this post, we’re going to take a look at surprising facts about Reddit ads you may not know about the modern system that can help you determine whether they’re right for your social media marketing. However, not for Reddit ads.

Reddit 115
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The Complete Guide to YouTube Ads for Marketers

Hootsuite

In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Create your campaign.

YouTube 145
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How to Use LinkedIn Ads to Find B2B Leads

agora pulse

Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn boasts having the world’s largest professional network which is the ideal pool to find your target audience when dealing with the business to business market. LinkedIn B2B leads can be found using LinkedIn’s targeted self-service ad center.

B2B 64