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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

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Aligning Nano & Micro-Influencers with Your DEI Marketing

Convince & Convert

You’re going to need to prioritize building trust within your brand’s community. We have been tackling this for B2B especially, so take a look at how to locate B2B influences and afford them here. Microsoft, a technology brand, partnered with National Geographic for a unique B2B influencer marketing campaign this year.

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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best.

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Maximizing Your Social Media ROI with Marketing Automation and Lead Scoring

Oktopost

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. When content is created, it can be assigned to a specific campaign, flagged for approval, then moved along the schedule.

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The Benefits of Real-Time Social Listening

Oktopost

From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management. But those major B2B influencers are only the tip of the iceberg.

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4 social advocacy examples that prove authenticity pays off

Sprout Social

While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement). As networks work those kinks out, marketers have to adapt.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. There’s a reason why so many ecommerce brands are going all-in on user-generated content and hashtag campaigns that require customers to share photos and reviews — they get people talking.