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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 226
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

Thanks to an increasingly talented workforce and amazing options like content marketing outsourcing services, the challenge for companies isn’t just getting their hands on a blog to publish. It’s getting their hands on content which can differentiate, connect with consumers, and help their company meet strategic goals. Start Iterating.

Content 72
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Can I choose all of them?

Strategy 151
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space. After all, the companies are intruding on their turf unannounced.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. See who's talking about your brand or company: [link] [link] Meghan Gehan Kurrently revolutionizes real-time #search with #twitter and #facebook.

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

WordStream founder and CTO Larry Kim, slumming on an SEOmoz blog, presents five key insights gained from analyzing an enormous quantity of SEM data, including the average cost of keyword clicks by industry (in the b2b technology realm where we dwell, it ranges from $1.11 by BuzzStream Blog. Get Excited.

SEO 192