Sprout Social
JULY 1, 2021
But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.
Waxing UnLyrical
AUGUST 2, 2018
Focus on the benefits of working with/buying from you. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Write like you talk. So, talk to your clients!
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Webbiquity SMM
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?
Twist Image
APRIL 9, 2014
How will this content help our potential customer make the best decision (and yes, this may even mean buying from someone else)? Is our content both findable and shareable to everyone that it needs to be? Tags: b2b marketing. How will this piece of content help the decision makers be influenced? The path to purchase is complex.
Webbiquity SMM
JANUARY 3, 2012
Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. B2B Marketing Trends, Tips and Strategies.
Webbiquity SMM
JUNE 14, 2011
Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • A common issue for B2B vendors: how do you sell “boring stuff&# online? Buy his new book ! As technology and buying processes change, SEO evolves.
Webbiquity SMM
AUGUST 28, 2012
Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. B2B And A Resistance To Video Marketing by B2Bbloggers. • How much buzz do I have vs. competition/trend? • How do they feel about us vs. the competition? Quantify the biggest brand topics. You want loyalty? 29 Social Media Leaps of Faith by Heidi Cohen.
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