Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

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B2B Social Media Strategy LinkedIn 136

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

NOVEMBER 14, 2022

While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy. Let’s dive in on how B2B influencer strategy works, and how you can apply it to your business. How does a B2B influencer strategy work? What are the benefits of a B2B influencer strategy?

B2B 69

B2B Influencer Strategy Industry 69

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? How to Succeed with B2B Facebook Ads.

B2B 118

B2B Facebook How To Campaign 118

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. They want to feel as though you understand them and their problems.

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B2B Marketing Case Study Buy 252

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How To Do It Right: Demand Generation by Forbes.

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B2B Strategy Marketing Metrics 219

Webbiquity SMM

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

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Eventful Social Media Badge Hashtag 145

Webbiquity SMM

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.

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B2B Trends Social Media Marketing 105

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. You’ll notice that none of these brands use shady, behind-the-scenes tactics like buying and selling followers.

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B2B Instagram Brands Hubspot 158

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

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Twitter B2B LinkedIn Brand Monitoring 228

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Now we are looking at ways of collecting and harnessing them.

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B2B Marketing Mobile CPM 279

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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B2B ROI Social Media Hashtag 91

Social Media Strategies Summit

DECEMBER 14, 2023

But it’s also a valuable resource that most consumers will bookmark or remember and (most likely) visit again, ensuring that Shop Solar remains at the top of their minds for when they’re ready to buy. A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy.

Content 222

Content Marketing Loyalty Collaboration 222

Ignite Social Media

NOVEMBER 23, 2020

In an effort to help brand marketers gear up for the final push of 2020, our team at Ignite Social Media has prepared the following breakdown of the social media ad buying space, tips for the upcoming holidays, and answers to top questions marketers have about the social media buying landscape. State of Paid Media Buying in 2020.

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Advertising Social Media Tips B2B 187

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. But first, let’s define the term real-time marketing.

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Strategy B2B Marketing Conference 125

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Once they recognize you, they are more likely to trust your brand, engage with your content, and buy your products and/or services.

Brands 159

Brands Airlines Hashtag Influencer 159

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. The 2020 buyer journey is an online journey. What about manufacturing?!”

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B2B Marketing Construction Committee 136

Social Media Strategies Summit

AUGUST 11, 2022

The answer lies not in the specific products Rust-Oleum sells but in the reasons consumers buy those products: to support their DIY arts-and-crafts projects. Users are encouraged to be respectful and buy into the motto: “No idea is born perfect.”. Creator’s Studio is very much a supportive environment. Image source.

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Examples Communities Brands Forums 228

Oktopost

MAY 24, 2020

Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But with an abundance of marketing technology and most B2B marketers not IT trained, the synergy between marketers, sales professionals and IT teams matter even more.

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B2B Marketing Training Team 146

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. But for small to midsized B2B brands, the effort isn’t all that burdensome and there are moderately priced tools available.

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Brand Monitoring Brands B2B Review 155

Sprout Social

JANUARY 26, 2023

You might even read online reviews before you buy, to make sure you’re getting exactly what you expect. They aren’t necessarily offering the best product on the market, but it’s the most coveted because everyone else is buying it. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Discount 124

Discount Marketing How To B2B 124

Writtent Blog

JUNE 18, 2013

There once lived a valiant B2B marketer named Lance. His boss was so pleased he was given an enormous raise, which was enough to buy the shiniest steed in town. If there’s a single factor that united B2B and B2C buyer personas regardless of their demographics, it’s a love for the narrative. Stories aren’t just for children.

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B2B Brands Software Case Study 103

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. Creating and Tracking Conversion Events to Reveal Meaningful KPIs. Conversion campaigns are the ideal way to optimize campaigns where it is important to drive to key pages or key events.

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LinkedIn Advertising URL Campaign 177

Social Media Strategies Summit

JUNE 24, 2022

That’s important, with much-cited research from Headstream revealing that 79% of consumers think it’s a good idea for brands to tell stories, and 55% saying they’d be more likely to buy in the future if they love a brand’s story. That way, they’re more likely to buy in the first place. City of Minneapolis: Leverage Awareness Events.

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Examples Instagram Brands Transportation 166

Sprout Social

NOVEMBER 17, 2022

Customers are more likely to buy from brands that align with their personal values—it’s 74% more important to consumers than it was in 2021, according to data from The Sprout Social Index™. Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11.

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Types Instagram Brands Collaboration 116

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. Remember conferences and events?

Engagement 118

Engagement B2B Data Social Media 118

Social Media Strategies Summit

NOVEMBER 18, 2022

Research from Nosto found that consumers are more likely to get buying inspiration from Insta than any other social platform. Reviews are precious for building trust, with 89% of consumers reading them before buying. LinkedIn is the only B2B-dedicated platform in our roundup. Follower growth. Set Instagram Marketing Goals.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Buzz Marketing for Technology

JUNE 1, 2011

What you get is a list of media type, sponsorships, and events. The kingpin of the spend is usually some sort of TV ad spend (if you are B2C) and print/online media spend (if you are B2B). Easily done now with the mounds of social data out there. Again easily done now with the reams of social data out there.

B2B 199

B2B Data Course Eventful 199

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics.

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B2B Consultant Flickr ROI 207

Later

APRIL 7, 2021

All Influencers Buy Followers. Influencer Marketing Doesn’t Work for B2B Brands. Myth #4: All Influencers Buy Followers. However, not all influencers buy fake followers. Myth #5: Influencer Marketing Doesn’t Work for B2B Brands. When it comes to B2B though, many brands are less convinced. coolmomdom).

Influencer 80

Influencer B2B Instagram Price 80

The Realtime Report

OCTOBER 5, 2022

Whether it’s managing your cash flow, buying resources on credit, or a one-off lump sum to get things started or expand operations, every business needs credit in some form or another to operate. Secured means you, the borrower, must provide assets as collateral in the event of failing to meet the payments. Trade Credit.

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Types Banking Meeting B2B 91

Oktopost

DECEMBER 22, 2019

Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Oktopost specializes in social media management for B2B companies. If your company or its marketing activities are impacted by daily news and world events, Meltwater might be the solution you need.

Tools 116

Tools B2B Sentiment Notification 116

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic.

Types 255

Types Content Case Study Press Release 255

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. The bigger the brand, the harder it is for B2B vendors to stand out.

Campaign 147

Campaign Marketing B2B Conference 147

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. As a marketer, your goal is to develop a powerful value proposition that motivates consumers to buy from you instead of someone else.

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Analysis Price Influencer Sentiment 118