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Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. In such a competitive environment, how can your team connect with today’s B2B buyers? Create a Strong Social Presence. Guest post by Marie Johnson.

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Five Steps for a B2B Social Media Marketing Strategy

SocialFish

Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies.

B2B 262

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. All of which should sound familiar to B2B marketers.

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Why Social Media Matters for B2B Vendors

Webbiquity SMM

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. B2B marketing executives, however, tend to be a bit more skeptical.

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Best B2B Chatbot Examples

Ignite Social Media

So, which companies are in this space, and how are they executing chatbots successfully? Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot.

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Any B2B brand trying to increase trust and awareness can and should go live on video.

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What Does B2B Social Media Success Look Like?

Webbiquity SMM

Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Expanded social media following (e.g.,

B2B 227

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

ROI 228

Social Media and B2B – How To Gain Awesome Leads

SocialFish

———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?

Five Steps for a B2B Social Media Marketing Strategy

SocialFish

It’s taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. Here are five steps that every B2B company trying to implement a social media marketing strategy should take.

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Should Companies Play it Safe in Social Media?

Direct Marketing Observations

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? Does it buy you time compared to your comptetitors? Social used the right way, could determine both.

4 Fresh Trends in B2B Social Campaigns

Convince & Convert

Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs.

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B2B Marketers Are Humans, Too

Convince & Convert

The brand wasn’t targeting consumers, but transport companies. So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart.

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How to Create Profitable Facebook Targeting Audiences for B2B Marketers

agora pulse

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. And 54% of them are reporting lead generation from using social media as a marketing tool.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Did anybody say B2B is boring? Be human: Not just social media; be social.

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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Is social media ROI measurable?

ROI 241

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. 55% of B2B buyers say they search for product/vendor information on social media. B2B PR Sense Blog ).

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A Quick Guide to Creating a Great B2B Website in 2015

SocialFish

But as the target markets of B2C and B2B are considered to be worlds apart, designers often place them at odds with one another. While B2B websites need to be detail oriented, informative and professional, they still cater to businesses that rely on consumers.

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A 10 Step Guide To Creating A Social Media Marketing Plan

Webbiquity SMM

billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Determining your social media goals and defining objectives.

B2B Social Media: 4 Ways to Sell the Value to Management

Convince & Convert

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. How do you know if your market is active in social media?

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The Top 10 B2B Marketing Strategies for 2019

Oktopost

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. Strategy 4: Direct Media Buys.

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How Does Digital Marketing Differ From B2B to B2C?

agora pulse

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. social media management Social Media Marketin

B2B 170

How to Find Profitable Targets in Facebook Advertising for B2B Marketers

agora pulse

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. Don’t just target companies, either.

8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off.

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Top Social Media Changes in 2017

Ignite Social Media

While social is constantly changing presenting new challenges around every corner, there were some positive developments for the everyday user and marketers alike! When snapchat launched in 2013, the platform was an instant success in the social media space drawing in a younger audience.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Are there differences between B2B and B2C in social media? Social Media For B2B =-.

How to Combine Social Media and B2B Marketing Automation

Convince & Convert

When you are a B2B company with a product that has an extended buying cycle, it can be difficult to know how and when to engage with your clients through social media. Neil is a great example of this two-part social plan at work. Divide and Conquer.

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. B2B Marketing Trends, Tips and Strategies. Your company needs to become a YOUtility.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

140+ Social Media Statistics that Matter to Marketers in 2020

Hootsuite

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. GlobalWebIndex’s Social 2020. General social media statistics. General social media statistics.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Easy to share: encourage sharing and make it easy by including social sharing buttons on your content whenever practical.

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19 More Outstanding Social Media Marketing Guides

Webbiquity SMM

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Which tactics work best today for building a social media following and growing traffic?

Study: Most Effective B2B Social Media Tactics are IT ‘Lite’

Social Media Marketing

The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. B2b vendors?

5 New Social Media Rules You Might Be Accidentally Breaking

agora pulse

There are a lot of big social media changes that have been happening lately across a number of different platforms. After the data breaches, every social platform is cracking down hard on users and brands who break the rules they’ve laid out– even if they’re new.

5 New Social Media Rules You Might Be Accidentally Breaking

agora pulse

There are a lot of big social media changes that have been happening lately across a number of different platforms. After the data breaches, every social platform is cracking down hard on users and brands who break the rules they’ve laid out– even if they’re new.