Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. What is word of mouth marketing, anyway? How to build a word of mouth marketing strategy: 8 tactics and examples.

Conversation 137

Conversation Review Marketing How To 137

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

Eventful 100

Eventful UGC Marketing B2B 100

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. What is Customer Advocacy Marketing?

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

FEBRUARY 27, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. but B2B social marketing comes with a set of unique challenges. UGC can mean many things, especially in B2B.

UGC 78

UGC B2B How To Software 78

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. What is an Instagram giveaway?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Keyhole.co

OCTOBER 16, 2023

Branded hashtags A branded hashtag is a hashtagged phrase a brand creates and uses on social media. It is exclusively associated with the brand and aims to encourage conversations around their product, services, and campaigns. Coca-Cola’s #ShareACoke is a notable example of a branded hashtag. Here’s how: 1.

Hashtag 52

Hashtag Instagram How To UGC 52

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. The most important social media metrics for your brand depend on what your team wants to accomplish.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? For social marketers, TikTok is becoming increasingly hard to ignore. Another common misconception is that brands don’t belong on TikTok. Definitely.

Questions 104

Questions Banking Insurance HootSuite 104

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking, when done right, can help you improve brand image and help your marketing team improve on other goal areas as well. .

Brands 55

Brands Meme Trends UGC 55

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. 44% of B2C content marketers say the same. Build the WIIFM case.

Trends 60

Trends Content UGC Marketing 60

agora pulse

JANUARY 22, 2021

As a social media marketer, it’s been incredible to watch Instagram flourish over the past few years, evolving from a simple (if popular) photosharing app to become one of the most popular social media marketing sites on the market. Branded Content Tags. Make sure you don’t! Action Buttons.

Features 124

Features Instagram Hashtag Social Media Management 124

Pixlee

JANUARY 27, 2020

I was tasked with supporting the B2B new website construction and deployment. First hand, I saw the impact that social proof and UGC could have to bring our B2C websites to life. Having already been a Pixlee user on the brand side, I am excited about being able to speak to both sides of the Pixlee relationship as a CSM.

UGC 61

UGC Construction B2B Team 61

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? 46% will remain loyal even after a negative experience.

Examples 228

Examples Communities Brands Forums 228

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! I consider myself a pretty lucky guy.

Social Media 40

Social Media Social Media Management Project Marketing 40

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Later

SEPTEMBER 19, 2018

With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for marketing your small business. . But striking that balance between art and strategy is often difficult, especially if you’re just starting out in Instagram marketing.

Small Business 61

Small Business Instagram Strategy Hashtag 61

Oktopost

MAY 16, 2023

This is exactly what employee-generated content offers to B2B brands looking to enhance their impact on social media. This content isn’t created by a brand. Yes, it’s created by individuals, but it’s approved and published under the brand’s name, rather than an individual creator. In short, it can feel a little faceless.

Strategy 62

Strategy Content UGC B2B 62

Social Media Strategies Summit

DECEMBER 7, 2018

For years, marketers have debated the benefits of social media versus email marketing. However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. Email marketing , on the other hand, is more successful at driving both consideration and conversions.

Social Media 106

Social Media UGC Marketing Discount 106

Oktopost

SEPTEMBER 28, 2023

Content is an integral part of your business, essentially, it is the glue that holds marketing and sales together. Maximize Your Content Marketing Strategy with Social Media Publishing What is Social Media Publishing? Social media has the power to boost your existing marketing strategy. How Powerful is Social Publishing?

Publishing 69

Publishing Social Media Content UGC 69

Oktopost

SEPTEMBER 28, 2023

Content is an integral part of your business, essentially, it is the glue that holds marketing and sales together. Maximize Your Content Marketing Strategy with Social Media Publishing What is Social Media Publishing? Social media has the power to boost your existing marketing strategy. How Powerful is Social Publishing?

Publishing 62

Publishing Social Media Content UGC 62

Oktopost

JUNE 28, 2023

Then again, there are plenty of tried-and-tested techniques out there for brands to adopt if they want to paddle out of those stagnant waters and get that social media boost they sorely need. Brands that post too much are undermining their social media presence as much as brands that don’t post enough.

Social Media 62

Social Media Engagement Strategy B2B 62

Oktopost

JUNE 22, 2023

If you’re looking for high-scoring leads that fall squarely within your market, then look no further. True, it may be more closely associated with B2C customers, but B2B execs and buyers aren’t operating in a vacuum where the power of thought leadership and share of voice no longer matter. In some ways, they matter more for B2B.

Social Media 118

Social Media B2B How To ROI 118

Oktopost

AUGUST 10, 2023

Any form of digital marketing – whether SEO or traditional PPC – is ultimately designed to generate more quality leads and boost the numbers going into the funnel (and out the other end). Some are more effective than others – and some really need to be executed as part of a more comprehensive marketing strategy in order to bear fruit.

Social Media 62

Social Media UGC B2B Sentiment 62

Keyhole.co

DECEMBER 1, 2023

But regramming definitely can be worth it for B2B companies and product or service owners, in terms of generating more engagement. Including user-generated content (UGC) in your account is a smart way to attract a wider audience. Choose the right content to repost to match your style and social media marketing needs. Next steps?

Instagram 59

Instagram How To UGC Curation 59

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Pixlee

SEPTEMBER 27, 2021

Customer acquisition is an ever-changing process that brands in all industries are striving to perfect. With the rise of short-form videos on social media, 86% of businesses are already using video as a marketing tool, and including a video on a company landing page can increase conversion by up to 80%. .

Video 52

Video UGC How To Chemicals 52

Oktopost

JULY 26, 2023

Their marketing team is there alongside them, perfectly placed to encourage leads through the funnel and out the other side through good social media publishing and community management. Now imagine a freeway that’s thousands of times busier than the Santa Ana Freeway – how much brands would be willing to pay for a spot on that billboard.

Conversation 62

Conversation Social Media B2B How To 62

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Sprout Social

MARCH 22, 2021

If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). Drift’s Revenue Acceleration Platform enables brands to deliver real-time engagement and personalized conversations to their audience across the entirety of a buyer’s journey. Few do it better than Drift.

Film 120

Film Team B2B UGC 120

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users?

Social Media 59

Social Media How To Patterns Sports 59

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Policies Consultant Social CRM 155

Oktopost

MAY 2, 2023

Insight into your market, the wants driving it and the needs holding it back – what prospects are getting from competitors, and what they’re not getting from you – and how to ensure you’re never too far from their thoughts when the conversations are relevant to your industry. By 2021, almost half of marketers had embraced social listening.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 222

Content Marketing Loyalty Collaboration 222

Keyhole.co

APRIL 24, 2023

The popularity of social media contests keeps increasing, with brands using them for a range of purposes. From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives. What is a social media contest?

Social Media 52

Social Media How To Campaign ROI 52