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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

Feed 167
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I spent a long time in a very large brand. Response is really hard work - but that is where the reward is in driving brand affinity. Go join that! Josh: Good point.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. So, while I agree most brands must interact, it is not necessary that ALL brands interact.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] saving4someday Jay, I have been a long time lurker but wanted to wish you and your family all the best. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Fully virtual, fully mobile. link] [link] jaybaer Thanks Linda. Great to see you on Saturday. I appreciate you being there. All rights reserved.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 44% of direct mail is never opened. •

NewsCred 273
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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

10 Principles for B2B Sales by Better Closer. and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.&#. 10 Essential Social Media Tips for B2B Marketers by Mashable. 10 Essential Social Media Tips for B2B Marketers by Mashable.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why.   Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.