Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Another common misconception is that brands don’t belong on TikTok. There’s a huge opportunity for brands and organizations of all shapes and sizes on TikTok.

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Questions Banking Insurance HootSuite 104

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. Jumping in on the Trendjacking Train.

Brands 55

Brands Meme Trends UGC 55

Later

SEPTEMBER 19, 2018

It’s important that brands and businesses on Instagram strike a balance and create a strategy that’s not only creative and beautiful to look at, but also draws in new audiences and drives them to your website. Whether it’s the products they’re selling, or their brand ethos and messaging, we’re more likely to buy from brands that we like.

Small Business 61

Small Business Instagram Strategy Hashtag 61

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? 46% will remain loyal even after a negative experience.

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Examples Communities Brands Forums 228

Keyhole.co

DECEMBER 1, 2023

But regramming definitely can be worth it for B2B companies and product or service owners, in terms of generating more engagement. Here’s a tip: Use appropriate hashtags when you post to generate more traffic to the shared post. Including user-generated content (UGC) in your account is a smart way to attract a wider audience.

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Instagram How To UGC Curation 59

Social Media Strategies Summit

DECEMBER 7, 2018

However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. Combining email marketing with social media efforts allow brands to target their audience more frequently, ultimately moving them through the customer journey.

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Social Media UGC Marketing Discount 106

Pixlee

SEPTEMBER 27, 2021

Customer acquisition is an ever-changing process that brands in all industries are striving to perfect. People trust other consumers over brands; user-generated content (UGC) is 35% more memorable than other media, and 50% more trusted. Collect UGC from Passionate Customers.

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Video UGC How To Chemicals 52

Keyhole.co

JANUARY 30, 2024

Besides a country or a city, brands also target specific location factors such as school zones, college campuses, neighborhoods, etc. In the above post , the brand leveraged Cheese Lovers Day and honored America’s shared love for cheesy food. For example, Red Bull ’s audience on social media is interested in an active lifestyle.

Social Media 59

Social Media How To Patterns Sports 59

Oktopost

MAY 2, 2023

It’s about keeping tabs on direct mentions of and interactions with your brand, so that you can go into crisis management mode as soon as possible. In the realm of B2B, Shopify have clearly kept their nose to the ground when it comes to identifying common pain points and questions from entrepreneurs and business owners.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Keyhole.co

APRIL 24, 2023

The popularity of social media contests keeps increasing, with brands using them for a range of purposes. The problem is that with most brands picking up on their effectiveness, standing out becomes challenging. You, on the other hand, get people talking about your brand and expanding your reach. What is a social media contest?

Social Media 52

Social Media How To Campaign ROI 52

Sprout Social

JULY 26, 2019

B2B – Business to business. UGC – User-generated content. Some of these abbreviations are also used as hashtags, and you can take advantage of them for better visibility. Use this social media acronym when you’re giving your followers a behind-the-scenes look at what your brand is doing. B2C – Business to consumer.

Social Media 112

Social Media Software CPM CPC 112

Later

FEBRUARY 17, 2019

You’ll learn from real social media product launch examples in both the B2B and B2C space, and I’ll be sharing all of the product marketing secrets that have worked for us here at Later. For example, the cult beauty brand Summer Fridays recently launched a new face mask on Instagram. Grab a comfy seat, and let’s go!

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Examples Products Social Media Instagram 85

Hootsuite

APRIL 14, 2021

It often takes something special to stand out as a brand on social media. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. And how to do it in a way that’s measured and true to your brand.

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Social Media Management Social Media HootSuite Template 133

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. It caters to individuals as well as enterprises who have content marketing in their branding strategy.” — GetApp.

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Curation Tools Curata Flipboard 214

Hootsuite

AUGUST 14, 2023

ChatGPT prompts for content creation Don’t let content creation bottleneck your brand. Generate more great content by using these ChatGPT prompts: Design five unique topics for Instagram stories that will engage followers of a fitness brand. Develop five potential YouTube video ideas for introducing a new beauty brand to viewers.

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Products Real Estate Tourism Fashion 92

agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. Large brands have in-house graphic designers, Photoshop experts, and a video production team.

Social Media 175

Social Media UGC Tips CPM 175

Hootsuite

JANUARY 13, 2021

But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy. In fact, it’s one of the many social media trends your brand will want to understand. Write in your social media caption or include it as a hashtag.

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Social Media List HootSuite Content management systems 145

Buffer Social

JULY 21, 2016

Snapchat’s stratospheric engagement stats (to the tune of 100 million users spending a half hour on the platform per day ) make it compelling for any brand. Even fewer B2B companies are on Snapchat. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc).

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Types Social Media Content Brands 40