Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. It's our most popular service for startups up to Fortune 10 brands in both B2B and B2c markets.

Training 158

Training Marketing Small Business ROI 158

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Facebook alone has seen more than a 50% increase in usage in recent weeks. Facebook alone has seen more than a 50% increase in usage in recent weeks.

B2B 109

B2B Content Marketing Syndication 109

Pam Moore

SEPTEMBER 18, 2017

Register for my free webinar “Content that Converts” . It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7. Join my FREE live webinar “ Content that Converts.” Register for the webinar now.

Content 162

Content Training How To ROI 162

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

JUNE 20, 2018

In January 2018, Mark Zuckerberg announced a dramatic change to the Facebook algorithm, transforming the way brands reach, engage, and grow their audience. This has led many B2B marketers to wonder: is Facebook dead?

Facebook 79

Facebook B2B Team Engagement 79

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. There’s no way (yet) for brands to build a presence there. Facebook long ago lost its cool factor. It’s ephemeral.

Apple 215

Apple Plaxo Microsoft Vimeo 215

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Paid media has become a non-negotiable in demand generation.

Examples 62

Examples B2B ROI CPA 62

Pam Moore

AUGUST 7, 2018

Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more. We work in both B2B and B2c and have found the challenges though different are often the same.

Social Media 149

Social Media Training Startup Social Networking 149

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Share this on Facebook. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Tweet This!

B2B 198

B2B Social Media Marketing Survey 198

Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? use Facebook Messenger. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. According to a recent estimate , 12.1%

Brands 152

Brands Analytics Consultant Data 152

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! As they jam through their LinkedIn, Instagram, Twitter, Tik Tok or Facebook, what makes them stop and groove to your content? How's Your Brand Lighting Up the Digital Stage? How's Your Brand Lighting Up the Digital Stage? Every brand is vying for that spotlight.

B2B 78

B2B Exercises Remix Team 78

Social Media Marketing

MARCH 1, 2010

In contrast to the common perception of social media as inherently “social” or interactive, study participants using social media for business were much more likely to use resources which don’t require interaction, such as webinars and podcasts (67%) or reading product reviews (63%), than they were to participate in online discussions (29%).

B2B 159

B2B Study Social Media Small Business 159

Oktopost

APRIL 8, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Now, if you’re a B2B marketer in 2021, you’re probably on a constant quest to figure out how to beat the algorithm. P2P over B2B.

Social Media 103

Social Media B2B Statistics Types 103

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Using data from Global Web Index , we were able to uncover several ways in which millennials use social media differently and how that impacts brands in the space.

Yammer 60

Yammer Buy Social Networking Report 60

Convince & Convert

MAY 23, 2017

But what is it, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. The question is: How big is that impact, and how are brands supposed to measure it?

Brands 129

Brands Analytics Data Metrics 129

Oktopost

APRIL 30, 2020

LinkedIn Events is Microsoft’s (much anticipated) professional answer to Facebook Events. If you’ve ever hosted a Facebook event, you should feel right at home with LinkedIn events. It is also the top social media platform for B2B lead generation by far. Who Can Use LinkedIn Events? How to Create and Manage Your LinkedIn Event.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. This is why so many brands feel their social media channels are underutilized. The solution? Streamline that workflow. The solution? The solution?

Publishing 84

Publishing Social Media Film B2B 84

Pam Moore

SEPTEMBER 19, 2017

Watch this video and grab your seat to my webinar , “ Content that Converts ” and learn how you can create content that works for your business even when you're not working! Register for my free webinar “Content that Converts” . Register for my free webinar “Content that Converts” .

Content 164

Content Training ROI Compete 164

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Sometimes this is done on behalf of the company or brand, sometimes it’s done by individuals in the organization.

Engagement 118

Engagement B2B Data Social Media 118

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Webbiquity SMM

DECEMBER 13, 2011

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

AUGUST 7, 2018

Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more. We work in both B2B and B2c and have found the challenges though different are often the same.

Social Media 60

Social Media Training Startup Social Networking 60

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Social Media 245

Social Media B2B Marketing SEO 245

Rebekah Radice

JULY 15, 2019

82% prefer live video from a brand as opposed to social posts. Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. Whether you choose to go Live on Facebook , Instagram, Youtube, or Twitter, there are many ways you can use it. Source: Koeppel Direct.

Types 119

Types Video Content Case Study 119

Ignite Social Media

APRIL 13, 2018

Now that you know you aren’t alone, let’s look at customer expectations for chatbots that can be used to help you figure out your brand’s individual chatbot strategy. What does this insight mean for brands and marketers? What does this insight mean for brands and marketers?

Strategy 98

Strategy Privacy Upcoming Class 98

Oktopost

DECEMBER 13, 2020

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Covid has been a huge transition for the B2B marketing world. Styling and Structuring Our Content.

Construction 118

Construction Marketing Authentication B2B 118

Pam Moore

DECEMBER 7, 2017

It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. Showing up on Facebook every morning thinking “hmmm…what should I post today?” Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done.

Template 167

Template Templates Trends Content 167

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., Attend webinars. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Tips 62

Tips B2B LinkedIn Team 62

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Source: ImpactPlus. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. But just about every brand you can name is holding a digital event or webinar or “unique” online offering of some sort.

Eventful 84

Eventful B2B Team Organization 84

Hootsuite

FEBRUARY 18, 2020

For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. That said, most agree that Facebook is the best site for social media lead generation. billion people use Facebook every month—making it the social media platform with the largest population.

Social Media 145

Social Media How To HootSuite Discount 145

Pam Moore

NOVEMBER 19, 2018

What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Need help taking your brand to the next level?

ROI 60

ROI Content Training Statistics 60

Pam Moore

AUGUST 3, 2016

Viewers of the profile not only see the stories of the people and brands they follow at the top of their Instagram app, but they can also easily view the story when clicking on the profile picture of any Instagram user. There are simply too many choices when it comes to where people and brands can invest their time.

Instagram 60

Instagram Advertising Comparison Training 60

Oktopost

NOVEMBER 18, 2020

Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google. The challenge arises when no one knows where the leads actually came from, what their core interests are, and how much they have been engaging with the brand. What Leads Should Sales Get?

Engagement 89

Engagement Social Media B2B Team 89