Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257

Research Report Social Media CPM 257

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52

B2B Tips Brands Marketing 52

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

B2B 136

B2B Social Media Strategy LinkedIn 136

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof. Case Studies : These are the B2B equivalent of product reviews. Image credit: Karsten Winegeart on Unsplash.

comScore 299

comScore Marketing Case Study Review 299

Jon Loomer

NOVEMBER 22, 2022

We’re entering one of the biggest weeks and months of Facebook advertising for the year. As I type this, we’re a couple of days from Black Friday. Some brands will be jumping into Facebook ads for the first time this year to increase sales. Look, if you’re an e-comm brand, this is your time of the year.

CPM 188

CPM Discount Facebook Advertising 188

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The cost (sometimes) is lower.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Facebook alone has seen more than a 50% increase in usage in recent weeks. Facebook alone has seen more than a 50% increase in usage in recent weeks.

B2B 109

B2B Content Marketing Syndication 109

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. What types of tools will be leveraged for execution and analysis?

Social Media 267

Social Media Tips Marketing HootSuite 267

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The main purposes of influencer marketing are: To get the influencer’s followers to buy your product To increase your brand reputation To build trust with a wider audience Higher-quality engagement. How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. Remember conferences and meetups?!

B2B 98

B2B Platform Price Software 98

Sprout Social

FEBRUARY 4, 2020

And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach.

LinkedIn 105

LinkedIn Influencer Brands Marketing 105

Buzz Marketing for Technology

MARCH 4, 2010

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Well first that means that Facebook will issue 400 Million email account – which is no small feat. Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com.

System 219

System B2B Facebook Marketing 219

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . We do not recommend the approach of just putting yourself out there and hoping for the best.

B2B 69

B2B Brands Tips Notification 69

Rebekah Radice

JULY 15, 2019

Still, there are some types of video that are more engaging than others. That’s why I’ve pulled together a list of the top types of video every business should create. The Most Engaging Types of Video Content You Need to Create. 82% prefer live video from a brand as opposed to social posts.

Types 119

Types Video Content Case Study 119

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Social Media 130

Social Media Brands Reddit Platform 130

Socialized

SEPTEMBER 28, 2017

Most customers are always excited to share their brands with the rest of the world. It takes place on social platforms like Facebook which help build brand awareness as well build stronger relationships with customers through interaction. A lot of B2B marketers specifically rely on email marketing to get clients.

Types 100

Types Strategy Marketing CPA 100

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 129

Strategy Brands Hubspot Survey 129

Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Personal branding expert Dan Schawbel suggests that your profiles should be rich in keywords that anyone would be searching for.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. This document should outline how often you plan to publish on each social media platform and the types of content to post.

Social Media 205

Social Media Tips Metrics B2B 205

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 144

Tools B2B Price ROI 144

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Hint: zero of them are Facebook’s fault.).

Conversation 276

Conversation Facebook Guidelines B2B 276

Keyhole.co

JUNE 9, 2023

Facebook is the real OG when it comes to social media. From connecting with friends to running a full-fledged marketplace, Facebook is where it all started. But as more competitors rose to power, you might think Facebook is losing its charm over time. Yes, the rumor has it that the organic reach on Facebook has declined.

Facebook 52

Facebook Guidelines Activities Feed 52

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. Share this on Facebook.

B2B 206

B2B Social Media Marketing Sample 206

Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? use Facebook Messenger. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. According to a recent estimate , 12.1%

Brands 152

Brands Analytics Consultant Data 152

Webbiquity SMM

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. build a strong brand identity. Image credit: Austin Distel on Unsplash. Become a better writer.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Buzz Marketing for Technology

MARCH 18, 2010

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. But for true 360-degree brand tracking, you may require a vendor that also integrates offline sources such as the traditional press. Share this on Facebook.

B2B 225

B2B Platform Social Media Marketing 225

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. That’s just a fact.

Discount 124

Discount Marketing How To B2B 124

The Realtime Report

AUGUST 25, 2020

An example of this is through Facebook. There’s a feature where users can send a quick message through Facebook Messenger. Build Brand Awareness. A successful business will have a social media strategy in place to grow brand awareness. The type of content you post matters. Improve Website Traffic .

Small Business 251

Small Business Social Media Strategy Marketing 251

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. It’s more than a space for personal updates and celebrity gossip.

Strategy 52

Strategy Twitter Tips Marketing 52

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? this year, I’d have $432.

Cost 94

Cost CPC Facebook HootSuite 94

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 189

B2B Case Study Telecommunications Study 189

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave.

Class 100

Class LinkedIn Brands Microsoft 100

Socialmedia.biz

MARCH 25, 2021

The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Types of Hashtags to Use.

Hashtag 78

Hashtag Brands How To Conference 78