Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. But there are a lot more people on Slideshare, Facebook, and other blogs than there will EVER be on your own. This includes all the indirect content creation and personal branding work that draws attention to the thought leadership of the agency. Same with MLT Creative.

Content 131

Content Marketing Cost Metrics 131

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator.

Social Media 116

Social Media Strategy Consultant ROI 116

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

Social Media 116

Social Media Strategy RFP Social CRM 116