Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. However, that is not the only reason manufacturing brands should adopt digital marketing.

B2B 136

B2B Marketing Construction Committee 136

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Rare is the day when you walk into a meeting and someone pulls out an old magazine and slams it on the desk fussing about an article written months ago. Let me explain ….

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.

iPad 174

iPad Advertising StumbleUpon Digg 174

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Convince & Convert

MAY 27, 2014

Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. They are owned by a B2B parent company and debuted their consumer site in early 2014. Let’s take a look: Jason Derulo has the clean image that PassionRoses wanted to align their brand with.

Case Study 145

Case Study Study Influencer Project 145

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. 3 Ways a B2B Software Company Improved Its Integrated Communications. Behind the brand: Jack Daniel’s. Wouldn't you like to be in her kitchen?

Case Study 100

Case Study Study Banking Campaign 100

Twist Image

MARCH 16, 2017

If any traditional newspaper, radio station, magazine or TV station had numbers like this, we would never read articles about the death of TV, radio, print, etc. Facebook continues to soar. We see multiple forms of successful brands across B2B and B2C. For most people today, Twitter is on the ropes. That's scary and sad.

Twitter 59

Twitter Journal Applications Advertising 59

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Twist Image

AUGUST 8, 2014

There are many articles online right now about Facebook and their desire to move the messenger component out of its current environment - where it is one functionality of the overall Facebook experience - and into one of its own - an isolated application (see here: Mashable - Facebook Confirms: the Messenger App Split Has Started ).

Privacy 96

Privacy Applications Mobile Journal 96

Writtent Blog

JANUARY 10, 2014

B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t. Blogs can speak for your brand. Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. More than 60% of U.S. Factbrowser ). rd of today’s marketers.

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Waxing UnLyrical

JULY 27, 2011

In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. Unfortunately, my first brand experience with QR last fall was a huge let down. Tell me to “like” a brand on Facebook in order to get a free burrito from your chain restaurant; I’m there, no questions asked. Image: Robin M.

SMS 264

SMS Sample Samples Campaign 264

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. What is an Instagram giveaway?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. What Horrible Things Did Time Magazine Do in 1964?

Trends 167

Trends How To Digg Press Release 167

Twist Image

APRIL 10, 2013

Even quick scores (like Instagram grabbing close to one billion dollars from Facebook ) was not a cake walk. Ultimately, all of us (whether we''re B2C or B2B businesses) are trying to create products and services that are simple and intuitive to use. brand evangelist. time magazine. brand evangelist. time magazine.

Retail 104

Retail Apple B2B Instagram 104

Convince & Convert

MARCH 27, 2012

There is only one thing that separates the content developed by a media company and content developed by brands like Intel , John Deere , or LEGO : How the money comes in. Sixty-five percent of B2B companies have blogs today (according to CMI and MarketingProfs research). Think as if you were a trade magazine.

Content 142

Content Consultant Marketing Price 142

Convince & Convert

MARCH 27, 2012

There is only one thing that separates the content developed by a media company and content developed by brands like Intel , John Deere , or LEGO : How the money comes in. Sixty-five percent of B2B companies have blogs today (according to CMI and MarketingProfs research). Think as if you were a trade magazine.

Content 130

Content Consultant Marketing Price 130

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Buffer Social

JULY 28, 2016

Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. So, we started focusing our energy on LinkedIn and dialed it back on Twitter and Facebook—and now, the number of MQLs we’re shooting over to sales has gone up by 30%.”. Probably quite a few of us, right?

Social Media 76

Social Media Marketing Team Guidelines 76

Oktopost

OCTOBER 20, 2019

Yes, the ubiquitous native advertising companies Outbrain and Taboola are joining forces in order to better compete with Google and Facebook. More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. Consider your classic ABM campaign.

B2B 59

B2B Advertising Examples Hosting 59

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. You’re in hunting mode, looking for tracks and setting lures. link] Ian Greenleigh Great post, Kevin.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. Is Your Company in the Content Marketing Industry?

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

MAY 20, 2014

We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. Most of these pages we track are based on requests from RivalIQ users, but almost all major brands are represented. What Does “Good” Mean on Facebook?

Data 163

Data Facebook Retail Fashion 163

Convince & Convert

MAY 13, 2010

Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. Every company is its own TV station, magazine, and newspaper. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Social media allows big companies to act small again.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Writtent Blog

DECEMBER 6, 2023

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. Listen to what they’re saying on Twitter and Facebook for honest market research. You get more sales and brand ambassadors for less.

Small Business 98

Small Business Marketing Compete Directory 98

Diva Marketing Blog

JUNE 22, 2009

Can tools like blogs, Twitter, Facebook, etc., Christine "CK" Kerley High-energy, high-impact marketing specialist Christina Kerley--known simply as "CK"--has been bolstering businesses, brands and causes for over 15 years. She built one of the first online communities affiliated with the magazine. the infamous "conversation."

Conversation 40

Conversation Marketing Health Care Web 2.0 40

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted).

Social Media 117

Social Media Strategy Social CRM Company 117

Webbiquity SMM

JANUARY 10, 2011

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch.

Facebook 210

Facebook B2B Privacy MySpace 210

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. It’s not hard, it’s complicated.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

DECEMBER 27, 2011

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How can I design my company’s Facebook page for maximum impact?

Tools 195

Tools Tips Facebook Real Estate 195

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

MARCH 4, 2010

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Metrics 130

Metrics Strategy How To Tourism 130

Oktopost

MAY 31, 2021

It is the first and foremost step in the conversion funnel where your brand image is perfectly established. The innovative visual and textual content make an attractive image for your brand. Facebook, Instagram, LinkedIn, Twitter, etc. There are two types of lead generation strategies: Inbound Lead Generation Strategy.

Tips 105

Tips Marketing B2B Review 105

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. 40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. The Right Way to Build Brand(s) via Twitter by iMedia Connection. Twitter gets new, Facebook-like feeds & features by DevBeat.

Tools 201

Tools Twitter Tips B2B 201

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. TA : People who are influential in a category have worked hard to build and cultivate their personal brands.

Social CRM 133

Social CRM Influencer Klout Social Media 133