Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

B2B 125

B2B Influencer LinkedIn SEO 125

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook.

Feed 167

Feed Feedly Metrics News 167

Ignite Social Media

OCTOBER 1, 2018

From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. A chatbot is a service, powered by rules, that you interact with via a chat interface such as Facebook Messenger, Slack, or a website widget. B2B Chatbot Examples.

B2B 119

B2B Examples Hubspot Widget 119

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Social connection: Facebook is about connecting and bonding; it is the only platform primarily associated with the ostensible purpose of “social” media.

Social Media 220

Social Media Reddit LinkedIn Research 220

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it.

Feed 264

Feed Feedly News SEO 264

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. They are challenged daily on how to build, curate and maintain a brand.

B2B 62

B2B Marketing Training Skills 62

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Oktopost

JULY 18, 2019

At the Facebook annual developers conference in April, Instagram officially confirmed their plans to implement this change with a trail among Canadian users. The same holds true for B2B organizations, who use Instagram to effectively display the more human, cultural, and light-hearted side of their company. . Up your content-game.

B2B 99

B2B Instagram Metrics Social Networking 99

Webbiquity SMM

JANUARY 24, 2023

While this platform has already played a huge role in social media trends over the last couple of years, brands will likely continue to utilize it for advertising purposes this year, despite serious security concerns. Above all, customers want to be able to communicate with the brand they’re interested in.

Advertising 238

Advertising Social Media Strategy Authentication 238

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Webbiquity SMM

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Facebook Facts and Statistics. Facebook advertising reaches 2.18 As massive as Facebook is, it’s still growing by double-digit percentages, on average, year after year. and 38 million in the U.K.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Keyhole.co

JUNE 9, 2023

Facebook is the real OG when it comes to social media. From connecting with friends to running a full-fledged marketplace, Facebook is where it all started. But as more competitors rose to power, you might think Facebook is losing its charm over time. Yes, the rumor has it that the organic reach on Facebook has declined.

Facebook 52

Facebook Guidelines Activities Feed 52

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave.

Class 100

Class LinkedIn Brands Microsoft 100

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. This one is harder to find since they didn’t directly mention a particular brand name. But its worth it if that question is so relevant to your brand. Share this on Facebook. Tweet This!

B2B 206

B2B Social Media Marketing Sample 206

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. It’s more than a space for personal updates and celebrity gossip.

Strategy 52

Strategy Twitter Tips Marketing 52

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But for true 360-degree brand tracking, you may require a vendor that also integrates offline sources such as the traditional press.

B2B 225

B2B Platform Social Media Marketing 225

Oktopost

SEPTEMBER 28, 2020

One of the biggest challenges for buyers and brands alike is learning how to filter through the noise across the network. For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic. Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts.

LinkedIn 107

LinkedIn B2B How To Metrics 107

Oktopost

APRIL 30, 2020

LinkedIn Events is Microsoft’s (much anticipated) professional answer to Facebook Events. If you’ve ever hosted a Facebook event, you should feel right at home with LinkedIn events. Attendees can connect and converse with each other in the event feed. Attendees can also start conversations and post media to the event feed.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Of those active on social media, 70% use only LinkedIn.

Company 124

Company B2B Loyalty Survey 124

Oktopost

JANUARY 27, 2020

We talked about why Instagram should be a part of a B2B marketing strategy not once and not twice. In fact, more than 30% of B2B companies consider Instagram an effective social channel. If you provide them with high-quality and fun brand content, most of your advocates will happily share it.

Instagram 90

Instagram B2B API Mobile 90

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. It’s the same thing with brands.

Engagement 156

Engagement Social Media How To Hubspot 156

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This is useful for brands that have an active social media presence with regular updates and an engaged following.

Social Media 168

Social Media UGC Aggregator Eventful 168

Direct Marketing Observations

NOVEMBER 20, 2013

It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks. The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding.

Loyalty 226

Loyalty B2B Metrics Curation 226

Social Media Strategies Summit

OCTOBER 21, 2021

Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Profiles: Facebook. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Writtent Blog

APRIL 23, 2013

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Much like on Facebook, the first thing visitors to your LinkedIn company page will see is your banner image.

B2B 107

B2B LinkedIn Tips Marketing 107

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Public Social Feeds Matter Now More than Ever.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Convince & Convert

APRIL 17, 2014

There has been a ton of conversation around Facebook’s declining organic reach for businesses. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.

Facebook 167

Facebook Instagram Publishing Communities 167

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). 85% of social media users want more videos from brands.

Statistics 142

Statistics Social Media Video Marketing 142

Oktopost

SEPTEMBER 17, 2020

You can catch the conversation by subscribing to B2B Marketing Now , wherever you get your podcasts or by following Oktopost on LinkedIn , Twitter or Facebook to get the latest episodes directly to your social feeds! Listen Now: About Urs Blickenstorfer.

Marketing 117

Marketing B2B ROI Data 117

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. In fact, chances are, on any given day, a headline that you see in your email, or online, or in ‘your feed”, was fueled by social and you may not even know it. With that said, let’s focus on social media’s impact in a B2B world. Social resets every day. It always has been.

B2B 112

B2B Social Media Conversation Platform 112

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Compared to Facebook, it generates leads 277% more effectively. LinkedIn accounts for 80% of B2B leads.

LinkedIn 141

LinkedIn Tips Marketing B2B 141

The Realtime Report

JULY 15, 2022

This increased exposure helps brands generate traffic, leads, and sales. The most popular social media platforms are Instagram, Facebook, Twitter, TikTok and Pinterest and knowing the right tools and strategies to use can make the difference between targeting the right audience, or simply wasting money on your ads.

Social Media 91

Social Media Strategy How To Comparison 91

Ignite Social Media

SEPTEMBER 27, 2018

Facebook is not the only social media channel that is trying to build back their reputation. Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. Some brands, celebrities and influencers saw their following drop with this round of clean ups.

Twitter 120

Twitter Reputation B2B Campaign 120

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? 10 Reasons You Need to Build Your Personal Brand (white paper).

Template 167

Template Templates Social Media Social Networking 167

agora pulse

NOVEMBER 4, 2020

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. So, it might help you reach users who aren’t on Facebook or Instagram quite as often. Ads in feeds. The second ad type will appear in feeds.

Reddit 115

Reddit CPC CPM Cost 115

Twist Image

MARCH 4, 2016

How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. This "publicness" of brands created a sense of egalitarianism. What is the evolution of brands in our digital age? Not just the bad stuff.

Brands 40

Brands Feed Feedly Engineering 40