Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

B2B 124

B2B SEO Travel Hubspot 124

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. with only a handful.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 66

Report Atlassian Brands Sentiment 66

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. There’s much more.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Later

SEPTEMBER 19, 2018

Using Instagram for small business is a powerful (and affordable) way to grow your company. . With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for marketing your small business. .

Small Business 61

Small Business Instagram Strategy Hashtag 61

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understand which hashtags compliment your brand Prioritize relevancy over popularity to reach the people most interested in what you’re sharing.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list.

B2B 155

B2B Features Social Media Aggregator 155

Social Media Marketing

MARCH 1, 2010

The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement. Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S.

B2B 159

B2B Study Social Media Small Business 159

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. There are also more than 50 million companies setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. I was talking to a small business owner last night.

System 219

System B2B Facebook Marketing 219

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In such a fast-paced environment, you need to do more than ever to differentiate your brand from the rest of the field. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies.

Analysis 118

Analysis Price Influencer Sentiment 118

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120

Company Instagram B2B Survey 120

Oktopost

APRIL 2, 2020

People get caught up in numbers that seem great, but don’t seem to generate any additional value for the company. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. How much value it’s bringing to the company. .

Report 126

Report Social Media Tools ROI 126

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? ” How can you leverage the technology to achieve your business goals. If yes, you are not alone.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? ” How can you leverage the technology to achieve your business goals. If yes, you are not alone.

Social Media 78

Social Media Marketing Small Business Training 78

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Buffer Social

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Webbiquity SMM

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The good news is that most companies won’t miss social media if they choose to go another route.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. Small business loves Facebook, though most don’t know if it “works.” 96% of B2C and and 88% of B2B companies use Facebook for marketing.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Targeting More Relevant Buyers.

B2B 88

B2B Marketing Paid Search Buy 88

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Why Sales Automation is Key to Business Growth. Companies thrive or fail based on their ability to earn revenue. This tool was purpose-built to launch, manage, and monitor B2B email campaigns.

Tools 98

Tools Hubspot B2B Price 98

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? But also ask yourself if something new would be valuable for your business. Another common misconception is that brands don’t belong on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Direct Marketing Observations

OCTOBER 12, 2012

Recently, my work required that I evaluate some of the top global brands in a certain industry in regards to internal b2b social media usage. So here it is: It doesn’t matter if you’re a c-level executive, a director, a manager or the owner of a small business. That’s hurdle #1. And the biggest gap?

Social Media 187

Social Media Engagement B2B Small Business 187

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Corporatespeak and heavy-duty marketing pitches turn small business owners off, says Campbell: “They love to see people’s faces.” By Erika Penzer Kerekes. – Cultivate your cheerleaders. – Take turns.

B2B 102

B2B Marketing Small Business Technorati 102

Pam Moore

FEBRUARY 17, 2023

If you're in a leadership role in marketing, technology, human resources, sales or you're the CEO of your company, and you have negative thoughts about change, this could seriously hurt your digital transformation efforts. Here's the deal: Your culture is your brand!

Patterns 148

Patterns Energy Team Skills 148

Pam Moore

FEBRUARY 17, 2023

If you're in a leadership role in marketing, technology, human resources, sales or you're the CEO of your company, and you have negative thoughts about change, this could seriously hurt your digital transformation efforts. Here's the deal: Your culture is your brand!

Patterns 147

Patterns Energy Team Skills 147

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Amber Buhl. Director of Sales for @ klout.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

BeingOptimist

JANUARY 17, 2022

B2B (business-to-business) companies use the strategy to achieve various goals, such as broadening their audience. With syndicated content through appiloque.com , companies can build links, drive traffic to their websites, and increase brand awareness. Reach the Right People. Find the Right Partner.

Syndication 52

Syndication Strategy Content How To 52

agora pulse

DECEMBER 23, 2020

It also shows you how to measure success effectively so you can get the best possible results for your brand. Although it touches on social media trends and brand-building, this book goes beyond simple Facebook and YouTube tips. Plus, Mike Allton heads up brand ambassadors for Agorapulse.). These books have you covered: 12.

Skills 195

Skills Social Media Marketing Influencer 195

Jason Yormark

MAY 20, 2011

One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients. It’s also about owning your brand/identity and avoiding the fires before they happen. Olive Garden on Facebook: How To Not Use Social Media.

Social Media 214

Social Media Startup Review Energy 214

Writtent Blog

APRIL 25, 2013

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. 3) Companies that blog have 97% more inbound links. 10) 33% of B2B companies use blogs.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. LinkedIn New Feature – Follow Company by Success CREEations.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Buzz Marketing for Technology

AUGUST 11, 2010

And many large advertisers, such as Pepsi, Proctor & Gamble, and Wal-Mart are running ads on Facebook, but so are many small businesses. 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision. These ads like any other include a headline, an image and body copy.

Advertising 228

Advertising Facebook Adwords B2B 228