Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The cost (sometimes) is lower. The leads are better.

B2B 148

B2B LinkedIn Tips Marketing 148

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Leads and new business. .

B2B 190

B2B Social Media Case Study Study 190

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. It occurs every day, but no one is going to talk about it.

B2B 189

B2B Case Study Telecommunications Study 189

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

JULY 29, 2020

Figuring out how to use customer testimonials as part of your brand’s marketing process can boost credibility through social proof, improve your reputation and relationships with your customers, and improve your brand’s SEO and visibility. Better brand reputation. Improved SEO. How to get more reviews from customers.

Review 139

Review Case Study Reputation Study 139

Convince & Convert

NOVEMBER 3, 2015

Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. With a blog that receives 30,000 unique visits each month and an initial snap that got 20,000 views overnight, she is working proof of the success potential within B2B social.

B2B 60

B2B Brands Case Study Influencer 60

Buzz Marketing for Technology

NOVEMBER 17, 2010

It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!”

Brands 243

Brands Reputation ROI Case Study 243

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! As they jam through their LinkedIn, Instagram, Twitter, Tik Tok or Facebook, what makes them stop and groove to your content? How's Your Brand Lighting Up the Digital Stage? How's Your Brand Lighting Up the Digital Stage? Every brand is vying for that spotlight.

B2B 78

B2B Exercises Remix Team 78

Sherrilynne Starkie

APRIL 27, 2014

Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. PLEASE LIKE MY FACEBOOK PAGE. The Spin Sucks Brand Ambassador Program: A Case Study. Spin Sucks author, Gini Dietrich agrees. Related Posts: What is Rob Ford’s media strategy? Related articles.

Case Study 260

Case Study B2B Authentication Review 260

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. It occurs every day, but no one is going to talk about it.

B2B 101

B2B Case Study Telecommunications Banking 101

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing?

Campaign 194

Campaign SMS B2B Case Study 194

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it.

Feed 264

Feed Feedly News SEO 264

Convince & Convert

MAY 27, 2014

Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. They are owned by a B2B parent company and debuted their consumer site in early 2014. Let’s take a look: Jason Derulo has the clean image that PassionRoses wanted to align their brand with.

Case Study 145

Case Study Study Influencer Project 145

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. According to Close.io’s Steli Efti, free trials should be a maximum of 14 days long in most cases. Though he writes about software startups, his advice applies to any B2B business. Does your B2B business successfully convert prospects into customers?

B2B 60

B2B How To Case Study Startup 60

agora pulse

NOVEMBER 30, 2020

Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either). Ask yourself: Did any specific posts prompt people to unfollow your brand? Sounds crazy, right?

Content 182

Content Marketing How To Social Media Management 182

Rebekah Radice

JULY 15, 2019

82% prefer live video from a brand as opposed to social posts. Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. Whether you choose to go Live on Facebook , Instagram, Youtube, or Twitter, there are many ways you can use it. Source: Koeppel Direct.

Types 119

Types Video Content Case Study 119

Writtent Blog

MAY 12, 2014

There’s absolutely nothing new about brand storytelling. If you’re unsold on just why brand storytelling is important, that’s fine. If you’re unsold on just why brand storytelling is important, that’s fine. To learn more, check out How B2B Brand Storytelling Can Benefit Your Business. Why this Approach Matters.

Data 109

Data Case Study Study Delicious 109

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Compared to Facebook, it generates leads 277% more effectively. LinkedIn accounts for 80% of B2B leads.

LinkedIn 140

LinkedIn Tips Marketing B2B 140

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buffer Social

DECEMBER 10, 2018

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. How to use video content to increase brand awareness and sell your product. It’s common across B2B and B2C! 81% of people have been convinced to buy a product or service by watching a brand’s video.

Products 110

Products Video Brands Content 110

agora pulse

NOVEMBER 4, 2020

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. So, it might help you reach users who aren’t on Facebook or Instagram quite as often. There are plenty of case studies that can prove it.

Reddit 115

Reddit CPC CPM Cost 115

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. The Presentation: Making the Case to Clients. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 216

Google Tips Bookmarklet SEO 216

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Another bonus?

Forums 62

Forums Reddit Analytics Sentiment 62

Pam Moore

AUGUST 7, 2018

Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more. We work in both B2B and B2c and have found the challenges though different are often the same.

Social Media 149

Social Media Training Startup Social Networking 149

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

APRIL 24, 2012

Here are five places to look: Testimonials and Case Studies. These testimonials and case studies add credibility to your value proposition. One testimonial can turn into a formal case study, a video for YouTube, and add practical depth to a whitepaper. Stats Are Sexy. Day-to-Day Business. Time to Go Hunting.

Content 130

Content Case Study Marketing Survey 130

Hootsuite

FEBRUARY 18, 2020

For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. That said, most agree that Facebook is the best site for social media lead generation. billion people use Facebook every month—making it the social media platform with the largest population.

Social Media 145

Social Media How To HootSuite Discount 145

Waxing UnLyrical

AUGUST 31, 2012

Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? He said, “It was practical, funny, informative and useful. Funny+useful=awesome.”

Twitter 154

Twitter Flickr Klout Case Study 154

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . Tweetable Moments.

Case Study 131

Case Study ROI Social Media Team 131

Twist Image

MAY 3, 2012

"Why aren't there more case studies of business to business organizations using social media?" They're on Facebook, Twitter and LinkedIn. For those used to Facebook and Twitter, this is all very obvious. case studies. consumer brand. " I get asked this question all of the time.

Findability 106

Findability Social Media Case Study ROI 106

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191