Oktopost

AUGUST 2, 2022

Making leads aware of your brand is a great start, but it’s not enough to complete the sale. A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. One study found that nearly 90% of people will only buy from someone they trust. Social Media Links.

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Examples Badge B2B Case Study 27

Writtent Blog

JULY 26, 2013

To inspire you to action, we’ve curated 5 of the brightest content marketing stories of the week: Create High-ROI Video Content Marketing With Google+ Hangouts on Air. B2B Content Marketing Report – Need to Focus on the Basics. Do you know the biggest challenge facing B2B content marketers today?

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ROI Process News Content 74

Convince & Convert

FEBRUARY 1, 2016

However, this isn’t a bad thing for your brand. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. highlight to tweet). Journey Mapping.

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Content Tips Analysis Curation 60

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Curate third-party thought leadership.

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B2B Social Media Hashtag Press Release 137

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. 80% of business decision makers choose to educate themselves on solutions by reading branded articles. Embed YouTube Videos.

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Screencast Content eBook Film 90

Hootsuite

MAY 11, 2023

Announce a new event or community initiative If you’re a business or brand, share any new initiatives you’re taking on, or announce upcoming events. Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers.

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YouTube Video Film Sports 103

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. 80% of business decision makers choose to educate themselves on solutions by reading branded articles. Embed YouTube Videos.

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Screencast Content eBook Film 87

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Also, a 33% rise in connections was recorded amongst advisors who studied the curriculum.

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Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Also, a 33% rise in connections was recorded amongst advisors who studied the curriculum.

Education 40

Education LinkedIn B2B Banking 40

Writtent Blog

JULY 9, 2013

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine.

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Case Study Study Research Report 105

Oktopost

APRIL 4, 2023

Social selling is one of those key deciding factors in the competition between brands. We curate our feeds and, for the most part, decide who will get that free and regular access to us. The younger generation is looking for something very specific (and yet very vague) from the brands they follow and support.

Social Media 118

Social Media Marketing B2B Banking 118

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. 94% of marketers report that curated, personalized content increases sales. Experienced creatives will be able to provide fresh, innovative perspectives and ensure that your branding is consistent and on-point.

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Content B2B Case Study Price 62

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Instead, there’s a combination of channels and tactics that successful SaaS brands have proven work time and time again. Curate product feedback and ideas.

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Strategy Marketing Case Study How To 99

Sprout Social

FEBRUARY 14, 2022

How about growing your brand awareness and social media presence? According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Sales teams can use product sheets and case studies to nurture their leads while the marketing team can use newsletters to reach new customers.

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Content How To Marketing Template 111

Buffer Social

JANUARY 10, 2019

Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. The Norfolk Police Department (Humanizing your brand). Funniest Family Moments (Curating the best content from around the web).

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Research Content Facebook Curation 111

Webbiquity SMM

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality. ” B2B Social Media Marketing Guides. do that for me?”

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Social Media Tumblr Marketing B2B 245

Sprout Social

FEBRUARY 18, 2019

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. For starters, MailChimp uses a yellow color scheme and a minimalist background that’s on-brand. Resources and case studies. Nothing fancy, but effective nonetheless. Prioritize video content.

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LinkedIn Company How To B2B 111

Sprout Social

APRIL 23, 2019

We are continually looking for ways to collaborate and happily worked with LinkedIn to roll-out this new feature so brands can more quickly and easily connect with their customers,” says VP of Global Partnerships, Andrew Caravella. For starters, MailChimp uses a yellow color scheme and a minimalist background that’s on-brand.

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LinkedIn How To Notification Organization 106

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. They are overwhelmed with brand pitches.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

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Marketing SEO Journal Engineering 265

Kikolani

NOVEMBER 29, 2010

Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more. Alexa Samuels.

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Blogger SEO Consultant WordPress 168

Writtent Blog

MAY 21, 2013

Your company’s content marketing is your online voice, and a consistent tone will ensure you’re able to achieve memorable branding. Curate a list of the blogs, social media users, and publications that are defining thought in your niche, so your content creators can keep up on trends. Case Studies. Optimal Length.

Content 96

Content Tools Marketing Hubspot 96

Writtent Blog

NOVEMBER 22, 2013

We’ve curated some ways to tailor your blogging strategy to delight your current customer base: 1. One of the most effective ways for B2B brands to enchant their customer base can be to shine the spotlight on their clients. Smart Web Content. image credit: FreeDigitalPhotos. Think back to your first experience with Amazon.com.

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Content management systems Hubspot Case Study Education 81

Writtent Blog

JUNE 24, 2013

Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. We’ve curated brilliant insights which reveal how you can achieve success, even if your marketing budget is minimal : 1. Case Studies. Compile Customer Assets. Repackage Your Offers. Written Quotations.

Small Business 93

Small Business Strategy Content eBook 93

Writtent Blog

MAY 27, 2013

It’s hard work, and there’s no room at the top for branded messaging riddled with content marketing mistakes. To both amuse and inspire your quest for excellence, we’ve curated some cartoons which brilliantly illustrate some of the most common pitfalls: 1. Failing to Invest in Personal Branding. Not Prioritizing Time Management.

Content 92

Content Marketing eBook Metrics 92

Writtent Blog

MAY 27, 2013

It’s hard work, and there’s no room at the top for branded messaging riddled with content marketing mistakes. To both amuse and inspire your quest for excellence, we’ve curated some cartoons which brilliantly illustrate some of the most common pitfalls: 1. Failing to Invest in Personal Branding. Not Prioritizing Time Management.

Content 76

Content Marketing eBook Metrics 76

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. is Crucial to your Content Marketing Strategy [link] #marketing #b2b [link] Maneesh Why D.I.S. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position.

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B2B Content Case Study Marketing 125

Waxing UnLyrical

NOVEMBER 8, 2019

When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Not Curating Content Frequently. This is why curating your content is so essential for engaging an audience and driving output. Case Studies.

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Content Curation Marketing SEO 187

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

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Twitter B2B Crowdsourcing Hubspot 196

ProBlogger

APRIL 14, 2014

People read blogs to learn, and no matter how ‘easy’ your advice seems, it is always a good idea to anchor your findings in data, interviews or case studies. The #5 best performer on SearchDecoder, 7 Lessons for Effective B2B Content Marketing via the Maersk Line Case Study , drew in eager students quickly.

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Case Study Curation Study Startup 55

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

AUGUST 23, 2016

But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1) ScheduGram. This is the tool for you!”

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Instagram Tools Sample Samples 100

Viper Chill

APRIL 26, 2010

It lets people know what they can expect from following your brand and massively helps to increase signups compared to a normal landing page. A recent case study of Dessert Gallery illustrates just how powerful it can be. The name of the game is curating. StumbleUpon can send you huge amounts of traffic.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

MAY 14, 2013

No other endeavor can be better to promote you or your brand as a subject matter expert,” Steve Goldner offers seven tips for blogging success, such as utilizing your passion, speaking (writing) naturally, and posting on a consistent basis. a beginner’s guide, biggest myths or misconceptions, case studies, etc.).

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Resources Tips Syndication SEO 195

Oktopost

DECEMBER 28, 2020

94% of B2B marketers said they pivoted their content marketing strategy in 2020, and 80% of those said their shifts were successful. What’s more, 90% of B2B marketers believe repurposing existing content is more valuable than creating fresh new pieces. So how can your brand stand out? Demonstrate brand leadership.

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B2B Content Case Study Marketing 125

Social Media Strategies Summit

NOVEMBER 12, 2020

For example, if you work with corporate professionals or service B2B clients, it’s sensible to invest time in LinkedIn. You can create a content calendar in Excel or Google spreadsheets by listing the platforms and dates, then filling in whether you’ll have curated or custom content. Source: Hootsuite. Become a Storyteller.

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Small Business Social Media Strategy Flipboard 233