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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). If they ever paid attention.

B2B 154
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Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity SMM

Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? ” Further: “As a follow-on experiment, 22 brand monitoring software tools were reviewed in a separate post, which was tweeted out multiple times. .” Ignorance or apathy?

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Social listening, and more broadly online brand monitoring, is essential. Guest post by Mehdi Hussen.

Sentiment 142
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Top 10 Social Listening Tools

Oktopost

Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. Oktopost specializes in social media management for B2B companies.

Tools 116
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84