Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. We also know the world of social listening is one that can make or break our brand’s reputation. Not so long ago, B2B Marketing was a domain of one-way announcements and sharing your opinion with the world.

B2B 155

B2B Sentiment Analysis Reputation 155

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event.

Team 160

Team Marketing B2B Eventful 160

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). This step is crucial for social media professionals presenting data to leadership or stakeholders. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Webbiquity SMM

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Sarah Mitchell presents 20 tips for success on Twitter, divided into four categories: Always Try To (e.g., The Right Way to Build Brand(s) via Twitter by iMedia Connection. Twitter for B2B Marketing. More than 80% of U.S.

Tools 201

Tools Twitter Tips B2B 201

Sprout Social

DECEMBER 20, 2023

Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Additionally, Oktopost puts an emphasis on their brand safety features. Their “banned keywords” function assures everyone is adhering to brand voice and company standards. Source: Buffer) 4.

HootSuite 108

HootSuite Brands Price Collaboration 108