Adam Sherk
DECEMBER 22, 2009
And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. There is a lot more that you can look at, but hopefully these 10 will get you pointed in the right direction.
Akamai Marketing
FEBRUARY 11, 2009
The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. I know of THOUSANDS of unique, exciting activities in areas all over the country that charge less than $50 for people to participate in.
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Waxing UnLyrical
NOVEMBER 7, 2010
How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.
Buzz Marketing for Technology
JULY 7, 2008
That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# The social side is interesting when it comes up in B2B or B2C. Josh: Good point. Content still is king.
Koka Sexton
DECEMBER 20, 2009
I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.
Koka Sexton
DECEMBER 20, 2009
I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.
Webbiquity SMM
FEBRUARY 21, 2012
Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls. . • ROI / TCO calculators.
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