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How to Measure Social Media ROI for B2B Brands

Oktopost

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return. The last few years have been tougher than ever.

ROI 174
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. What’s the true ROI? These types of endorsements are priceless.

LinkedIn 113
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6 Practical Examples of Great Use of Trust Signals

Oktopost

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. A classic example of a trust signal is the “Norton Secured” badge that’s often placed on payment pages. It may not be as obvious as a verified badge, but strong web design still goes a long way.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

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I Tried LinkedIn Premium as a Creator — Here’s My Honest Review

Buffer Social

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. All the things listed below are available with all four tiers of the premium plans (more on this below): LinkedIn Premium badge: A gold badge on your profile.   Sort of.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168