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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Examples include: Synthesia : This platform lets you turn text into studio-quality video content in minutes using AI voiceovers and avatars.

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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

Sourcing lead data, qualifying it, and confirming that data is vital for every sales prospecting team. Personalized Videos Personalized videos are not used by every business development team, but even before AI, this was a growing category. However, email is still the workhorse of most sales teams.

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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

Clinique’s press release cited research that claims NFTs with avatars of color and disability have lower values than white avatars. One alternative is simply to make them a component of your standard product offering, like when the NFL and Ticketmaster teamed up to offer commemorative NFT tickets for Super Bowl LVI.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

Someone could hack into an account to access personal messages, bank information, photos, avatars, NFTs and other digital assets. Curate a comprehensive oversight security team to develop protocols and procedures. The team should be responsible for understanding and communicating the different emerging metaverse dangers.

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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

This feature could add a fun, interactive element to your conversations with followers or team members. TikTok's testing on AI-Generated Profile Avatars, added a "Switch Account" feature for anyone with multiple accounts, and has made analytics tools for "Series" content available.

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5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

When was the last time that branded Twitter avatar called you back? Behind every branded corporate Twitter avatar, Facebook page, LinkedIn group and Instagram profile is a human being. Need us to help train your team? Think about this… When was the last time you handed your credit card to a logo? How about called you?

Strategy 167
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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Introduce your team. An especially effective type of content for fashion brands, influencers, sports teams (think: fans wearing the latest gear) and universities featuring students showing their school pride. Your customer care team and social media team answering the same questions day after day will thank you.

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