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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. Executives at most popular social media platforms seem to think so. For example, avatar NFTs usually list out what makes each avatar unique, such as eye color, hair, mood, etc. Or, just more information about it.

Marketing 120
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TikTok marketing: The complete guide for brands in 2022

Sprout Social

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Brands 87
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17 most engaging Ganesh Chaturthi social media posts

Unmetric

Last year, brands published over 719 posts about Ganesh Chaturthi (an Indian festival to celebrate the birthday of the elephant God, Ganesh). To help spark some ideas for your Ganesh Chaturthi posts on social media, we’ve picked out the top 17 most engaging pieces of content from 2018. See the latest Ganesh Chaturthi posts.

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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

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10 Reasons You Need an Audience First Marketing Strategy NOW [podcast + worksheets]

Pam Moore

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. This is why your marketing foundation must be based upon an AUDIENCE FIRST marketing strategy.

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Snapchat for Business: The Ultimate Marketing Guide

Hootsuite

And as of early 2020, Snapchat is still one of the top 15 most-used social media platforms in the world. First things first: Know that Snapchat might not be the right social media platform for every business. And just like other social media platforms, users aren’t only connecting with friends.

Marketing 145