Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? Situation: Across the industry, in 2010, Direct Online Channel sales will exceed 62% of total online hotel bookings.

Hotels 85

Hotels Tourism Travel Social Media 85

Convince & Convert

APRIL 13, 2013

It’s happening at McDonald’s, too, despite their major commitment to real-time customer service via social media (listen to the Social Pros interview with their social media head Rick Wion for details). If nothing else, social media and always-on Internet access has made us all passive aggressive.

Social Media 147

Social Media Airlines Social CRM Avatar 147

Buzz Marketing for Technology

OCTOBER 13, 2008

In a recent Razorfish survey it was ranked second to mobile as the most important emerging media channel in the coming year. Roughly 51 percent of respondents ranked mobile as the most important, followed by Digital Signage with nearly 32 percent. Digital signage is officially "the next big thing" for a lot of marketers.

Avatar 113

Avatar Sports Hotels Embedding 113

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population. Fifty percent!

Social Media 147

Social Media Strategy Influencer Social CRM 147

Later

NOVEMBER 4, 2018

Back in June 2013, when videos were first introduced on Instagram , they were limited to 15 seconds and had to be shot in-app on your mobile device. . It wasn’t long after that Instagram introduced the now-ubiquitous Instagram Stories , which, as you’re probably aware, totally changed both the Instagram platform and social media. .

Instagram 76

Instagram Video Analytics Feed 76