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5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

When was the last time that branded Twitter avatar called you back? Behind every branded corporate Twitter avatar, Facebook page, LinkedIn group and Instagram profile is a human being. Resources mentioned: . Think about this… When was the last time you handed your credit card to a logo? How about called you?

Strategy 167
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Strategies to Ensure an Engaged Social Presence

Harp Interactive

Set up alerts for mentions of your name, your business name or brand, your competition, key words, industry leaders, and your twitter handle. Pro-active engagement is when you use monitoring and searches for industry specific posts, comments or tweets that you can either re-tweet, lets say on Twitter, or answer or make a comment on.

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5 ways to create better buyer personas with social media data

Sprout Social

By proactively seeking to understand your customers’ pain points, your team will be better positioned to craft nuanced blog articles, investor decks, help center content and other resources that provide specific, relevant value to people at different stages of the customer journey. Evaluate your existing audience. An example buyer persona.

Data 140
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The Power Of Direct Relationships

Twist Image

From the news item, Share And Share, But Not Alike , featured in MediaPost 's Research Brief today: "According to the e-tailing group and MyBuys , in a joint online survey , consumers are more comfortable sharing data with retailers than they are with social networks, especially if it enhances the shopping experience. You or Twitter?

Avatar 99
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15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

Also, the groups on Linkedin are not like your average Facebook group. If you connect your Twitter account, you can even cross-post to Twitter. Remember, this isn’t Twitter, so it’s okay to send back a private message letting your connections know that you appreciate them. Establish Authority. Stay Fresh.

LinkedIn 234
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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. They keep their target market segments too broad and as a result they spread themselves too thin from a resource and budget perspective. Supporting Resources .

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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. I love identifying up front who within the core team or stakeholder group is the most against or most intimidated about adopting social media.

Metrics 96