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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

An avatar is a visual representation of a person for use in digital contexts. On social media, the term “avatar” also refers to your profile picture—the image that represents you on the platform. Most individual users choose a photo as their social media avatar, sometimes supplemented by a digital frame or filter.

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12 Tips for Creating Engaging Visual Content on Social Media

Hootsuite

If your Twitter, LinkedIn, or Facebook avatar is your logo, you may not need one in your cover banner, either. On Instagram and other platforms, hashtags sub for keywords. Make sure to also include geotags and rich captions, all of which will help yield better results in the Explore tab. Context is everything here. Be creative.