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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

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3 Facebook Search Tips You Might Not Know About

agora pulse

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Market research. Why is this great for marketers? Building up your ideal client avatar.

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Fetching Friday – Resources Mashup & Internet Marketing Internship

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, details about an exciting Internet Marketing internship program, and what’s coming up on kikolani.com. Location based marketing resources and tools. The magic fairy goal setting exercise. Internet Marketing Internship.

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Getting to know your client (and why her shoes have f*@k all to do with it)

Absolute PA

I bet when you started out in business one of the first things you heard about was the “Ideal Client Avatar”. There’s a reason most Ideal Client Avatar exercises are so f*cking boring… it’s because they don’t actually work. Most of the client avatar exercises I see are missing the point. Have you done it?

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This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

No phony avatars or grainy pics. For example: Who are you speaking with on social media: small business, entrepreneurs, marketers. The positioning of your marketing message. Through this exercise, you’ll focus on expanding your strengths. Make your profile picture striking, professional and branded.

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Build the Perfect Blog Audience for You

ProBlogger

Your ideal reader would be somebody who shares certain goals with you (after all, that’s what makes them part of your market to begin with). Essentially, you are creating a brand avatar for yourself. Ideally, that brand avatar should be representative of where your audience wants to be. An exercise for you.

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