How to Create a Reader Avatar for Your Blog


For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog. We’ve created a template you can use to help you do this, and I’ll be sharing some examples of my own reader avatars throughout this post.)

Social Media Image Sizing Guide [Infographic]

Puzzle Marketer

Take just publishing your logo on different social media profiles for example. Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day.

Trending Sources

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary.

Creating Google Plus Business Pages

Janet Fouts

For example: Friend Mike Elgin created a page where he and his wife plan to share their new diet called The Spartan Diet and he says he’ll be sharing on this page instead of to the circles of foodies he had created. See that little teeny arrow next to your avatar?

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You Finally Have a Google Plus Business Page… Now What?


Turn your avatar into a gallery – One thing that’s amazing about Google plus pages is that you can upload multiple photos for the main avatar. For example, the Humane Society could upload a lot more cat pictures.

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LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Some photos are best left out social media profiles, and some photos should never be used as an avatar. Posting a cartoon character, symbol, line art or other graphic as your avatar might seem too juvenile and should be avoided.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Some photos are best left out social media profiles, and some photos should never be used as an avatar. Posting a cartoon character, symbol, line art or other graphic as your avatar might seem too juvenile and should be avoided.

How to Use Audiense to Analyze and Grow Your Twitter Presence

Razor Social

Community insights – Get a detailed breakdown of your audience to see what their interests are, which ones have avatars, the languages they tweet in, their time zones, gender, etc. The best way to understand Audiense is to look at examples of specific tasks you may want to perform.

An Introduction to Social Media for Business

Sprout Social

And social media is the perfect example of this shift. Defining your audience or customer avatar is going to help you: Choose which social networks to dedicate your time to. Here’s a great example from

Easy guide to the Periscope video streaming app

Janet Fouts

Tap your avatar on Periscope to change your profile photo. Tap your avatar to change that image. For example Food and Wine magazine, Huffington Post, NBC, CNN and Ford are some obvious ones. I did a search today on Google Trends comparing Periscope and Meerkat.

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Introducing Ello, the New Ad-Free Social Network

Bill Hartzer

For example, here’s the list of people who are following me: Turn off all the notifications, as shown below: Make sure you fill out your complete profile, including adding a header image and an avatar. — An avatar.

How to Build a Brand on Twitter in 11 Easy Steps

agora pulse

Here’s a really good example of a complete and powerful profile from Mark Schaefer. Sam Hurley is an excellent example of someone who has branded himself well. For example, if you see on Instagram that someone you want to connect with was at the beach.

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5 Reasons Why Your Content Marketing Strategy Is Underperforming

Simply Measured

Now that you’ve set your goals and researched your customer avatars, it’s time to begin creating content and implementing your strategy. Neil Patel is a great example of a marketer who uses outreach strategically – he includes 100+ links in every post and notifies everyone mentioned in the content. For example, your customer’s typical journey might look something like this: Lead magnet > Webinar > Free trial.

10 Twitter Tips to Make Friends

Ari Herzog

For example, I’ve found that after spontaneously posting a number of Tweets one after the other, my follower count has generally decreased. Choose a good avatar. In a similar vein to your bio, you also need to make sure that your avatar provokes interest.

F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Buffer Social

Some examples are adding 3D objects to your camera view, turning a 2D photo into 3D, and adding a virtual information card to objects in your camera view (such as the wine bottle in the screenshot below). (If We’re making the camera the first augmented reality platform.

Seven truths about online influence


Obvious example: asking for tweets in the run up to your Annual Meeting = good. With all this talk about influence metrics , here’s my take on what I think you should pay attention to when looking for influencers in your open community.

How to Develop Buyer Personas (Part 1)


Buyer personas are examples of real buyers who make or influence decisions about your products and services — avatars you create based on direct interviews with as many of them as possible. Your persona is the role you play in life.

Your Definitive Guide to Social Media Image Sizes

Convince & Convert

Here’s an example of a cover photo optimized for TweetDeck: Image via @jimmykimmel. Avatar (Profile Photo). Your avatar also may not be featured on your theme (but it will show up as your Tumblr’s favicon on browser tabs).

8 Tactics I Used To Get My First 1,000 Email Subscribers


Example: 16 unethical life hacks you won’t learn in school! Example: How to Quit Your Job, Move to Paradise and Get Paid to Change the World. Example: Get 317 power words here. Example: 5 secrets to lose 5 pounds in 7 days. Use Your Picture as the avatar.

6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

Do you recognize some of your tweets in the following examples? Dan Zarrella’s research into followers—how factors like conversations, self-reference, and avatars affect follow count —touched on the topic of tone.

Will Microsoft and Xbox rule online identities in the future?

The Way of the Web

A really interesting Microsoft internal team video has appeared on the web, showing the ambition of the Windows Gaming Experience team for your Xbox avatar to become your identity and persona in the digital world.

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. For example, I’ll put “I tweet. Examples of baits are: graphics, eBooks, whitepapers, scripts, website themes, coupon codes, etc.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

’ Be yourself on social media platforms and reveal your true essence…Show who you are with your avatar and profiles. 101 Examples of Social Business ROI by Dachis Group.

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Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Social has laid bare those people (who sometimes are not even people as much as avatar personalities) that have an enormous reach. Over the past few years, we’ve seen a significant shift in the way brands utilize social media.

Is a Great Blog in the Eyes of the Beholder?


Forget personas and avatars and identifying your target market to the most miniscule detail and just find an audience. examples for “nifty headline formulas from popular blogs,” written in her always enchanting style, by Henneke Duistermaat , in case writing headlines gives you a headache:).

How Important are Keywords in 2015?

Convince & Convert

It just means it has morphed into a new avatar, to be utilized in the right manner given the right circumstances. “green energy” and “renewable energy” in the example above).

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How to Stop Google from Using Your Photo in Ads

Bill Hartzer

Note that it applies only to actions that Google displays within ads; the “Summertime Spas” example above shows a shared endorsement appearing in an ad on Google Search. They can use your photo (avatar) or your name in an advertisement for that business.

How to Create a Scrappy Brand Blueprint

Convince & Convert

For example, GE tells us a consistent story in three words: “Imagination at work.” For example, cloud-based accounting software FreshBooks takes great care in created branded images for their blog content. “Branding is dead!” ” “Long live branding!”

Indiscriminate Interconnectivity

Direct Marketing Observations

At the end of the day, all we are, are just real people with real names with real avatars or… real people with strangely made up names with odd avatars swimming around fish bowls of ambient connectivity. Its funny how in certain sports, like football for example, when success happens, you’ll invariably have certain players who will say out loud that they think that the reason why their “team” was great or why they won was because of them.

Does Keyword Optimization Still Matter?

Convince & Convert

It just means it has morphed into a new avatar, to be utilized in the right manner given the right circumstances. “green energy” and “renewable energy” in the example above).

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20 Top Twitter Monitoring and Analytics Tools


We’ve all heard examples of how breaking news spreads immediately on Twitter. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool.

5 Ways to Humanize Your Brand on Twitter

Convince & Convert

If you’re a smaller company you might consider using your headshot as your avatar. In this example, Matt Martin works for Sam’s Club and has a dedicated employer account.

How to Create an Online Course Your Audience Will Fall in Love With

Socially Sorted

Nail Your Ideal Customer Avatar. I’m talking about nailing your ideal avatar – exactly who is going to benefit from your content or course most, and then speak their language, as if you’re speaking directly to them like a friend would.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Here are some tips you can apply to your Facebook marketing strategy that will put your Facebook Page leaps and bounds ahead of the competition: Maximize Your Avatar Visibility Profile pictures on Facebook can have a maximum size of 200×600 pixels.

Supercharge WordPress: A Little Known Way to Increase Pageviews & Conversions

Viper Chill

The first 10 minutes after unveiling the Blog Tyrant for example, the whole of ViperChill was inaccessible, and it’s my experience that if it a site is down for someone once, they aren’t going to make much effort to come back to the email (and the link) later in the day.

Creating and Sharing Videos Online – Quick Guide

The Way of the Web

For each site, ensure you have set up your channel with the correct avatar and profile images (We have a guide for social network images ). Blog about it, and make sure you use it when it’s relevant to answer customer questions to lower your customer service time and costs, for example.

Seven Steps To A Better Facebook Business Page

Waxing UnLyrical

I think it’s fine to schedule certain types of updates; for example, if there are certain blog posts you want to promote (for yourself as well as those of people you respect), and so on. Facebook, my Facebook, wherefore art thou, Facebook?

Why the Blue Key Campaign is Turning Me Blue

Waxing UnLyrical

For example, read Kellye Crane ‘s post on ho w she was temporarily homeless during Hurricane Katrina. For those of you who are regular WUL readers, you’ll know that I don’t write too often about clients.

Create a World-Class Online Community for Your Business

Simple things like completing profiles, putting actual pictures in for avatars and posting comments that don’t sound like they’ve been run through a PR filter can help achieve this effect. For an example, see Mashable ‘s commenting guidelines.

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$100,000 in One Week, a Viral Nova Follow-Up

Viper Chill

I don’t really doubt Daniel’s claim, partly because his comment actually had an avatar and partly because his site actually looked good. An Example That Needs a Lot of Work. BI made a very compelling argument, with multiple traffic examples to back it up.