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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Examples include: Synthesia : This platform lets you turn text into studio-quality video content in minutes using AI voiceovers and avatars. Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022.

Video 231
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How Augmented Reality Could Change User-Generated Content

Pixlee

The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. For example, Ikea’s mobile app allows customers to superimpose products into their homes. . It has the potential to augment live events, create engaging virtual stores, and generate interactive AR videos.

UGC 69
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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

We are at a space where mobile dominates, with consumers spending more time browsing the web on mobile than desktop on average. 655 million monthly active users that are mobile only. 65% of Facebook videos occur on mobile devices. Here’s a Facebook post on mobile. Company Events. Let’s look at the numbers.

Instagram 101
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Digital Signage – the Next Big Thing

Buzz Marketing for Technology

In a recent Razorfish survey it was ranked second to mobile as the most important emerging media channel in the coming year. Roughly 51 percent of respondents ranked mobile as the most important, followed by Digital Signage with nearly 32 percent. Digital signage is officially "the next big thing" for a lot of marketers.

Avatar 113
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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

What is a customer avatar. Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! In this 20 minute podcast you will learn: . What is a buyer persona. What is audience marketing.

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Strategy Note: Facebook F8 2019

Ignite Social Media

The platform has already started pushing updates live and moving to a cleaner look (white background) and a layout that is similar to their mobile app. Facebook is also weaving in their inclusive AI process into AR and VR with lifelike avatars. You may have already noticed that your Facebook app looks different.

Strategy 127
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The 12 Best Chatbot Examples for Businesses

Hootsuite

Slush used JennyBot, a customer service chatbot, for a 20,000 person event in Helsinki. JennyBot was available on Slush’s website and mobile app. freed up event staff from repetitive tasks. She speaks to users with a warm voice from a smiling avatar, which is in line with Lemonade’s brand.