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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. For small business owners, this could open new avenues for customer engagement.

News 80
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How to write an engaging social media bio for your brand

Sprout Social

No one wants to see a gray avatar or a default graphic staring back at them. Facebook’s profile for business pages is a bit unique because its bio information is split up into different sections. Ben and Jerry’s Facebook profile is a good example of this template. Social media bio examples to inspire you. Character limit: 160.

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Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Leading the push in this brave new world of quantifiable, and thus accountable, social media has been the renewed emphasis on influencer marketing. Social has laid bare those people (who sometimes are not even people as much as avatar personalities) that have an enormous reach. Far from it, actually.

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TikTok marketing: The complete guide for brands in 2022

Sprout Social

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. Tap into TikTok influencer marketing. Name: Your business name.

Brands 88
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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

What is a customer avatar. No long term contracts, no complicated agency engagements. Our training academy, Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. What is a buyer persona.

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How to Build a Brand Community for your B2B Business

Oktopost

Without a supportive community, businesses run the risk of not appearing relevant to their audience, having to implement costly support tech solutions, or dealing with dwindling engagement rates. Online brand communities provide an easy way for customers to interact and engage with your B2B brand. Facebook Groups. Social Media

B2B 123
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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. It’s whether you talk about yourself all day on Facebook or if you offer real value. They care about the humans they engage with. Your brand is what you say, do and think.

Brands 167