Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]
Pam Moore
JUNE 24, 2020
The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.
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