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Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Over the past few years, we’ve seen a significant shift in the way brands utilize social media. It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Likewise, social marketers are expanding the possibilities of what can be achieved.

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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! What is a customer avatar. In this 20 minute podcast you will learn: . What is a buyer persona. What is audience marketing.

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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

It's easy to get side tracked by all the geekdom in social. From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on. Social Media is About Humans Connecting to and Growing With Other Humans. Social networks connect human beings.

Metrics 96
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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They often let you see the people behind the avatars as they know they are their own best ambassador. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Social Profit Factor can help you ignite your online tribe and grow your business with social networks such as Facebook, LinkedIn, Instagram and Twitter.

Brands 167
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10 Reasons We All Need Community in Business and Life

Pam Moore

Do you remember the early days when you waddled thru the social media mumbo jumbo. When you learned what words like avatar, gravatar, tweet, twit, Twitter, hashtag, pin, post, status update, timeline, micro-blogs meant. He talks of how communities go thru different stages as they form and build. Social sanity.