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10 Reasons You Need an Audience First Marketing Strategy NOW [podcast + worksheets]

Pam Moore

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. This is why your marketing foundation must be based upon an AUDIENCE FIRST marketing strategy.

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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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February’s Featured Resource: Amplify.com

Harp Interactive

A Unique Social Community. the Amplify community. Publishing: Use Amplify to create and publish & share original content too. Tags: Blog Social Media Marketing Tools and Resources Uncategorized. Amplify is also a social media platform. Just sign in with Twitter or Facebook and begin to share content.

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Fetching Friday – Resources Mashup & Internet Marketing Internship

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, details about an exciting Internet Marketing internship program, and what’s coming up on kikolani.com. 6 things to do before publishing your first blog post. Location based marketing resources and tools. Internet Marketing Internship.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

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A Death In The Family. Missing Michael O'Connor Clark

Twist Image

There were a couple of employees and - like every other marketing services agency - we took on whatever opportunity was thrown our way to pay the bills. It was more of a publishing platform than an engine of marketing. We shared this deep desire to help the marketing and communications industry make this change.

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