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How to Build a Brand Community for your B2B Business

Oktopost

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

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Strategy Note: Facebook F8 2019

Ignite Social Media

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. With this direction, there was an emphasis on Groups, Messenger, and WhatsApp.

Strategy 127
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5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

When was the last time that branded Twitter avatar called you back? Human beings that breathe, eat, sleep, think, cry, laugh and communicate with one another. Behind every branded corporate Twitter avatar, Facebook page, LinkedIn group and Instagram profile is a human being. How about called you? SoundCloud.

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Want to know how to change Facebook to Talk Like A Pirate? Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.

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11 Tips to Create a Personal Connection with Your Audience

ProBlogger

A very useful technique to bring your reader alive is to create a reader avatar and then have that avatar present in front of you when you create content for them. Here’s How to create a Reader Avatar for Your Blog. One of the things you will identify as part of creating your reader avatar is what their needs are.

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