Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

B2B 122

B2B Communities Brands Loyalty 122

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Pam Moore

APRIL 29, 2019

These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. When is the last time you did a reality check on how the people in your community are doing? Read them and then do a sanity check with some of your clients and community members.

Metrics 96

Metrics Social Media Marketing ROI 96

Pam Moore

JUNE 24, 2020

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.

Template 78

Template Templates Avatar How To 78

Pam Moore

MARCH 8, 2018

They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics. They often let you see the people behind the avatars as they know they are their own best ambassador. They know who they are and what they offer their customers, partners, online community and friends.

Brands 167

Brands Training Policies Template 167

Convince & Convert

FEBRUARY 27, 2015

It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Likewise, social marketers are expanding the possibilities of what can be achieved. In a lot of ways, influencer marketing has just become a numbers game, the equivalent of link-baiting or SEO.

Influencer 60

Influencer Marketing Metrics Avatar 60

Laurel Papworth

OCTOBER 17, 2022

What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? So the idea that we have competition and collaboration working together is an intrinsic part of community building. Other brands not so much.

Sports 64

Sports Virtual World Team Collaboration 64