article thumbnail

How to Build a Brand Community for your B2B Business

Oktopost

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . 6 Tips for B2B Brands Community-building. What is a Brand Community?

B2B 123
article thumbnail

Fuze CMO on Why Great Leadership Starts with Trust

Oktopost

Under Eric’s leadership, the company worked on advertising campaigns with brands including Nike, Toyota, and Apple and motion pictures including Iron Man, Hunger Games, and Avatar. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

B2B 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Tech Predictions for 2023

The Realtime Report

Expect to see a wave of innovations emerge from bear market conditions in 2023, as companies double down on building strong, scalable solutions, especially by leveraging AI and blockchain. We will also see a wave of M&A across finance and technology as legacy financial firms absorb crypto companies weakened by market conditions.

article thumbnail

20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Use LinkedIn to research companies. What’s the true ROI?

LinkedIn 113
article thumbnail

5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are.

Data 140
article thumbnail

10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Do you know their attitudes toward your product, company and industry? Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Do you know how to connect with your audience authentically and emotionally? Supporting Resources.

eBook 78
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?