Trending Sources

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

To date, the company has defined the taxonomy for two industry verticals: automotive and insurance. Realtime Tools Ampfly analytics automotive consumer electronics influence measurement influence measurement tools influencer marketing insurance monitoring realtime monitoring tools Salorix social media managementThe Fortune Global 100 companies are mentioned 5.6

Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes. ” Social Media Campaigns ad integration auto industry automotive Draw Something Lexus luxury brand luxury marketing mobile gaming Zynga“It’s a really good way for us to do something that’s more youthful. Why so brief?

A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Social Media Campaigns auto industry automotive Chrysler crowd-funding Dodge Dodge Dart Millennial registry RocketHub wedding registryChrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. Prospective Dodge Dart owners register on the site, customize the car, and set a goal for how much money they need to purchase it.

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The Truth In Digital Advertising

Twist Image

For years, I (and many others in this industry) have said that this is not true. A $60 billion digital advertising industry, in the US alone, with no sign of slowing down. automotive. Don't believe every headline that you read. There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Nobody likes to be annoyed and interrupted. Everybody loves to be entertained and informed. There are nuances. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. ad blocking. ad format.

How To Start A Mobile Marketing Strategy

The Realtime Report

Whether you’re in healthcare, retail, hospitality, financial services or another industry, this marketing campaign can offer a personal way to engage with your customers, patients or clients. The top five industries benefiting the most from mobile search ads include retail, financial services, automotive, telecom and leisure travel. How To Start A Mobile Marketing Strategy.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users.

How to Pitch Editors Perfectly Every Time

Spin Sucks

Pitch Editors Based on Industry Automotive Editors Automotive editors are looking for something new, whether it’s new technology or a fresh take on a classic car. By Andrea Lehr Wondering how to pitch editors? How do you know which are worth pitching ? Or maybe you found the perfect editor and are wondering what to include in your pitch?

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Living (And Working) In The Digital Age


This threatens businesses with longevity in their certain industries because the cost of a business to scale up today is lower than it was before. Another way that the digital age has leveled the playing field is the introduction of new competitors from unexpected industries. Google is immersing itself into as many industries as possible. 1) Level Playing Field. More like this.

Social Media Crisis Management for B2B


A social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Before any crisis can even happen, gather a team of people together to develop a social media strategy that fits your company and industry. This remains true in the world of social media.

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What 2,957 Facebook Pages Told Me About Organic Reach

agora pulse

Being that I work for the company that creates the Barometer, I decided to go “under the hood” and see how industries as a whole are faring in terms of organic reach on their Facebook pages. I selected Barometer data from 10 industries — this totaled nearly 3,000 fan pages. Industry: Travel and Leisure. Industry: Nonprofit Organization. Location: USA.

Master List ?(A Wiki of Social Media Marketing Examples)?

Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.

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Apartment Marketing Predictions 2014: The New Breed Speaks


Today Google Carousel only covers travel, hospitality, and restaurant queries, but I have a feeling Google will expand their categories into real estate and rentals, which would be an awesome opportunity for our industry to gain that top placement across the carousel. 2014 is upon us. Here’s some of the top players in apartment marketing sounding off on what’s important. Hart .

The Science of Social Timing [infographic]


In the same way, every industry is said to have different traction on different days. For example, sports industry and automotive industry have the highest traction on Sundays whereas entertainment peaks on Thursdays and Fridays (18% higher rates). Tweet We all post content on Facebook. Well, apart from what we post, it is important to know when we post.

Picking The Right Social Platform For Your Brand


Which social platforms work better for what industry? Social Bakers has looked at the preferred platforms of the most successful brand types in social media based on the average number of fans for the top 10 pages per industry. The numbers clearly show that Facebook is still the preferred platform for most industries. Facebook is the first choice for most brands. Google+.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

” — PRDaily (Automote). The Attentio Industry Dashboard provides industry insights wrapped up in a straightforward subscription access package. Log in daily to get updates on the key movements of your industry, with useful visualizations and actionable conclusions. Social media monitoring is vital for virtually every B2B or B2C brand. 1) Socialbakers. 2) Netvibes.

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Ad Industry Metrics. Feb 18-21, 2013: The brightest and most insightful marketing minds in the industry will be gathering at SES London. Automotive.

Reconsider Fashion PR

Spin Sucks

The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. To the point, the industry is doing innovative things with content, social media, blogging, and more. We’ve all been there.

[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy


But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? Getting deeper, we have tools that analyse how the content performed, and also to monitor what our competitors are doing, which help us see where we can improve and identify strategies that work within our industry.”. Where does our confidence come from?

Revealing a New Ford in a New Way

Social Media Marketing

Ford played a significant part in how the automotive industry thinks about social media (and in some cases how large companies think about social media ) and now, as we near the 2012 North American International Auto Show (NAIAS), at Ford we have an opportunity to again reinvent how we give our fans a chance to engage in shared experiences around our brand.

Taking a Peek at Twitter Analytics

Social Media Marketing

7% come from the nation''s automotive capital of Michigan. In which industries do these followers work? The portion of Mr. Monty''s following consisting of those working in the automotive industry is nearly 2 ½ times the size of that in the average Twitter audience. The request was to share the analysis with you, my readers. They agreed. So what is it? 11% being over 55.

Will the New Apple Car Have Windows?

Convince & Convert

This event is run by Jason Keath and his social media education company (under the same name), producing conferences for industry leaders from around the world (so much to learn, always a blast!). This is sure to cause a ripple effect across the industry, as other automotive OEMs are now being investigated for falsifying emission tests. Social Fresh.

This Week in Social Media – 5/8/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Industry News Content is always challenging to develop for social media, but what about the efforts you''re undertaking for engaging fans? The most popular video ads shared online are entertainment, fast-moving consumer packaged goods (FMCG) and technology, with automotive a distant third. These are those links. Guess what?

Five Skills You Need You Won’t Learn In PR Class

Spin Sucks

Learn how to adjust your forecasting, based on trends, the industry, and even accounts receivables. ” My friend Mimi Meredith was to join an agency that focuses on automotive PR. In our quest to continue experimenting and mix things up a bit, we are going to continue Facebook question of the week (clap, clap, clap), but we are not going to devote a blog post to it. Instead, it will air every Thursday and you can find it in the sidebar of the blog , on YouTube , on Facebook , on Google+ , on Pinterest , and on the Arment Dietrich home page (phew!). The business dashboards.

This Week in Social Media – 6/26/13

Social Media Marketing

A roundup of relevant links affecting our industry. Industry Social networks continue to expand globally, with nearly one in four people using social networks worldwide. The Platforms Based on looking at more than 1 million ad units, Salesforce has determined that there is a wide variance in the price and performance of Facebook ads , both by ad type and by industry.

Easy B2B Tips for Google+ Users


Wisely, the company’s Google+ profile is filled with auto industry graphics and news, so it’s a great outreach opportunity that appeals to current and future consumers, as well as vendors and other companies that also focus on the automotive industry. Use Google Circles to Create Personas. Create one for vendors, another for advertisers, and so on. Interact, Don’t Just Promote.

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5 Expert Tips for Growing Your Webinar Attendance

Convince & Convert

Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. Use Industry Disruption to Your Advantage. Industries in turmoil, or ones dealing with confusion and change, are ripe for attending a webinar to learn how to overcome these challenges. highlight to tweet). Before You Begin.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Purch and Hearst compete in many of the same industries and one of Purch’s sites – TopTenReviews – also ranks in my screenshot above for the dishwashers search query. So Why Am I Surprised?

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Industry Insights Resonate More With the LinkedIn Audience As one might expect, all things related to business, careers, entrepreneurship, hiring and government/finance can find a place on LinkedIn. Generally speaking, the thing to remember is LinkedIn is primarily used by people looking for industry insights. I put LinkedIn’s new publishing platform to the test. views per post.

Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]

Myrland Marketing

One analogy of forced change Toby used was the automotive industry. I just attended the LMA, or Legal Marketing Association’s, 3 rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek , Sr. This is when we saw The 7 Ps of Marketing adopted. Attendance increased by 34% over 2014.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content. 25 Social Media Facts and Statistics. But why?

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This Week in Social Media – 5/1/2013

Social Media Marketing

A roundup of relevant links affecting our industry. While it gets plenty of play as a buzzword, there''s actually much more to this area of the industry, and I thought it deserved its own section. Industry News There''s a mismatch between marketing spend and effectiveness in a few key areas. These are those links. where the leading driver is discounts or deals.

Guidelines for Successful Targeting Through Social Media


Engage: The content should be regularly updated with strategic timelines based on the industry you are operating in and the country you are targeting. In the same way, every industry is said to have different traction on different days. For me the key to build a successful brand through customers, in both traditional as well as social media is as follows: Identify? attract? engage?

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. Today’s post will cover how to learn everything there is to know about your industry on Facebook and tips and tricks on how I make my Facebook pages reach far more people than the competition. The next post in this series will be getting into ads. Really.

This Week in Social Media – 4/3/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. These are those links. And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

Why did you choose these industries? We did this because we knew the first niche very well and had sold to this industry before for other services. The first is niche & industry the second is niche & area. Today, because many have gone down this path, most industries have “the gurus” and while you can disrupt them it is not that likely. Investing.

5 “Research-Backed” Ways to Earn More Social Traction for Your Blog


When you connect and build relationships with publishers and other high-profile bloggers in your industry, you are given platforms for engaging with your potential customers. It focuses on targeting outreach for the following nine verticals: Automotive, Business, Education, Entertainment, Finance, Food, Health, News, and Travel. . This is a guest contribution from Ashlea Green.

Analysis: Revealing the Highest Earning Blogs that Sell Advertising

Viper Chill

I think the key to their success is that they’ve really honed in on a subset of a very bike industry (automotive >> motorbikes >> custom bikes), stayed consistent, and highlighted each bike in a really attractive way. It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response.

How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

Though the ViperChill blog was no roaring success, I had started to gain a little bit of interest and traction among industry peers. Once I found a unique niche angle that was working well, I then used that idea across a number of industries and started making a decent sum of money. 6 Consecutive Years on the Inc 5000 by Serving Just One Industry. All good? Sorry!). Literally.

5 Expert Tips for Engaging Your Webinar Audience

Convince & Convert

Use Industry Disruptions to Your Advantage. Here’s an example of how a recent webinar sponsored by a software provider serving automotive dealerships was able to engage their audience by delivering on their invitation’s promise. Next week, my final post will cover how to convert your audiences to become your customers. Gather and Mine Actionable Live Cycle Intelligence. 3 minutes.