US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

To date, the company has defined the taxonomy for two industry verticals: automotive and insurance. The Fortune Global 100 companies are mentioned 5.6 million times a month , and that’s just on Twitter.

Trending Sources

Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes. ” Social Media Campaigns ad integration auto industry automotive Draw Something Lexus luxury brand luxury marketing mobile gaming Zynga

A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Social Media Campaigns auto industry automotive Chrysler crowd-funding Dodge Dodge Dart Millennial registry RocketHub wedding registryChrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding.

Buy 69

Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Social Media Campaigns Architizer Audi Audi Urban Future Initiative auto industry automotive Lindsay Rule luxury brand Ridejoy

A UK Millennial? What is your dream car?


Here at Audiense the curiosity got the better of us and we decided to analyze the UK millennial population to uncover their favourite automotive brands ! As for the female UK millennial demographic, the most unique influencers have little or no links to the automotive world.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans.

How To Start A Mobile Marketing Strategy

The Realtime Report

Whether you’re in healthcare, retail, hospitality, financial services or another industry, this marketing campaign can offer a personal way to engage with your customers, patients or clients. How To Start A Mobile Marketing Strategy.

From rider to driver: understanding the audience of female drivers in Saudi Arabia


We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market.

Living (And Working) In The Digital Age


This threatens businesses with longevity in their certain industries because the cost of a business to scale up today is lower than it was before. Another way that the digital age has leveled the playing field is the introduction of new competitors from unexpected industries.

Social Media Crisis Management for B2B


A social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Murphy’s Law states that anything that can go wrong will go wrong.

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Master List ?(A Wiki of Social Media Marketing Examples)?

Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses?

Wiki 46

Apartment Marketing Predictions 2014: The New Breed Speaks


Today Google Carousel only covers travel, hospitality, and restaurant queries, but I have a feeling Google will expand their categories into real estate and rentals, which would be an awesome opportunity for our industry to gain that top placement across the carousel. 2014 is upon us.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Ad Industry Metrics. Automotive. Automotive.

Revealing a New Ford in a New Way

Social Media Marketing

Ford Motor Company has been at the forefront of social media for some time.

Taking a Peek at Twitter Analytics

Social Media Marketing

7% come from the nation''s automotive capital of Michigan. In which industries do these followers work? The portion of Mr. Monty''s following consisting of those working in the automotive industry is nearly 2 ½ times the size of that in the average Twitter audience.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

A post shared by McLaren Automotive (@mclarenauto) on Apr 9, 2017 at 11:19pm PDT. In order to determine what the sweet spot is for your brand, take these two steps: Look at how many hashtags influencers in your industry and your competitors use in their posts.

[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy


But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? How does Porsche’s strategy differ from other areas of the automotive industry?

The Science of Social Timing [infographic]


In the same way, every industry is said to have different traction on different days. For example, sports industry and automotive industry have the highest traction on Sundays whereas entertainment peaks on Thursdays and Fridays (18% higher rates).

Picking The Right Social Platform For Your Brand


Which social platforms work better for what industry? Social Bakers has looked at the preferred platforms of the most successful brand types in social media based on the average number of fans for the top 10 pages per industry.

What 2,957 Facebook Pages Told Me About Organic Reach

agora pulse

Being that I work for the company that creates the Barometer, I decided to go “under the hood” and see how industries as a whole are faring in terms of organic reach on their Facebook pages. I selected Barometer data from 10 industries — this totaled nearly 3,000 fan pages.

This Week in Social Media – 5/8/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Industry News Content is always challenging to develop for social media, but what about the efforts you''re undertaking for engaging fans?

Will the New Apple Car Have Windows?

Convince & Convert

This event is run by Jason Keath and his social media education company (under the same name), producing conferences for industry leaders from around the world (so much to learn, always a blast!). Social Fresh. Down in sunny Tampa, FL, Social Fresh 2015 kicked off on Wednesday.

This Week in Social Media – 6/26/13

Social Media Marketing

A roundup of relevant links affecting our industry. Industry Social networks continue to expand globally, with nearly one in four people using social networks worldwide.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

” — PRDaily (Automote). The Attentio Industry Dashboard provides industry insights wrapped up in a straightforward subscription access package. Log in daily to get updates on the key movements of your industry, with useful visualizations and actionable conclusions.

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Easy B2B Tips for Google+ Users


Wisely, the company’s Google+ profile is filled with auto industry graphics and news, so it’s a great outreach opportunity that appeals to current and future consumers, as well as vendors and other companies that also focus on the automotive industry.

Study 28

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Industry Insights Resonate More With the LinkedIn Audience As one might expect, all things related to business, careers, entrepreneurship, hiring and government/finance can find a place on LinkedIn.

5 Expert Tips for Growing Your Webinar Attendance

Convince & Convert

Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. Use Industry Disruption to Your Advantage.

Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]

Myrland Marketing

One analogy of forced change Toby used was the automotive industry. I just attended the LMA, or Legal Marketing Association’s, 3 rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek , Sr.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. They’ve definitely got a big hold on the technology industry. They’ve Taken Over Automotive.

This Week in Social Media – 5/1/2013

Social Media Marketing

A roundup of relevant links affecting our industry. While it gets plenty of play as a buzzword, there''s actually much more to this area of the industry, and I thought it deserved its own section.

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I Build At Least 2 Fan Pages for Every Industry I’m Serious About.

This Week in Social Media – 4/3/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

Why did you choose these industries? We did this because we knew the first niche very well and had sold to this industry before for other services. The first is niche & industry the second is niche & area.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Companies in these industries are also the most likely to have formal content marketing editorial calendars.

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Analysis: Revealing the Highest Earning Blogs that Sell Advertising

Viper Chill

I think the key to their success is that they’ve really honed in on a subset of a very bike industry (automotive >> motorbikes >> custom bikes), stayed consistent, and highlighted each bike in a really attractive way.

Guidelines for Successful Targeting Through Social Media


Engage: The content should be regularly updated with strategic timelines based on the industry you are operating in and the country you are targeting. In the same way, every industry is said to have different traction on different days.

How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

Though the ViperChill blog was no roaring success, I had started to gain a little bit of interest and traction among industry peers. Once I found a unique niche angle that was working well, I then used that idea across a number of industries and started making a decent sum of money.

Exclusive Interview with Adnan Ebrahim: Founder of “Top Gear for the Facebook Generation”, Car Throttle

Viper Chill

It pretty much spelled the end for Demand Media and so-called ‘content farms’ The same rules apply with Facebook and I believe we were one of the first in the automotive space to really create content native to the platform. In 2010 I received an email from Adnan Ebrahim.

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Millenials Will Crush Our Economy?

Twist Image

The car industry hasn't built or done marketing to this segment in forever. They Uber or they use ZipCar, because they figured out that this is a more economical way to get around (yes, this means they don't buy other components of what moves the automotive sector forward as much as other groups did). Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).