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This Week in Social Media – 4/3/2013

Social Media Marketing

Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. Typically reserved to the right column, Facebook just announced that these targeted ads will now come to the News Feed.

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How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

highlight to tweet) Researchers at the University of Southern California recently uncovered the majority illusion , a phenomenon within social networks that explains why some ideas, behaviors, or attributes appear widespread, even when they are not. How the Majority Illusion Works. Interesting, right?

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Social Media the One Bright Spot for PR Hiring

Proactive Report

Owyang advises job seekers to hone there skills: Ability to formulate a social media strategy and fulfill business objectives. It’s not just about how to use Facebook and Twitter. How to apply your social media skills to both internal and external audiences.

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New Communication Tech and Work Literacy Presentation

Buzz Marketing for Technology

Post to Twitter. Automotive. ® Ability to network ï?® ® Technology skills such as typing, IM language, and social networking ï?® My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post: New Communication Tech and Work Literacy Presentation. 28 views |.

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Social Media is Driven by the Person, Not the Position

Social Media Strategery

It’s about the person who has seen the potential of social media to make a change for the better and who has done something about it. It’s about the guy who convinces his administrator to do a press conference on Twitter. It’s about the IT specialist who starts an entire social network dedicated to Government 2.0

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Follow him on Twitter. So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). Social Media isn’t only Social Networks. Do the same thing for your social networks, and your other interactions.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I also agree that ThinkGeek's approach with two Twitter feeds to satisfy the needs of different audiences (attitudinally based vs. demographically- or even activity-based) is a step in the right direction. I think anyone should look at them for a perfect case study on how to best use social media.