Remove Automotive Remove Engagement Remove Facebook Remove Influencer
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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable? Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. Focus on Conversations, not Influencers.

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Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

The aim was to draw a younger adult audience (under 45 years old) and to “engage this game’s huge fan base,” Lexus media manager Teri Hill told Adweek. It goes in line with who we are trying to reach—hyper-connected, digital enthusiasts who are influencers,” said Hill.

Mobile 156
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[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? For us, we want to achieve a high level of reach and brand awareness, but the level of engagement per posting is also a major KPI. Why was engagement such a key metric for your brand?

Strategy 113
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How One Father Used a Social Army to Find his Son

Convince & Convert

He created a Facebook page and shared it with his friends, hoping more eyes would see it that way. People in Germany, France, and Spain created their own Facebook pages in their respective countries to get the word out. By engaging with the individual dealers , this becomes a real story. Welcome to the family @JimmyFallon.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Successful companies in the world make huge profits every year because they use the best social media monitoring tools to understand their markets, monitor reach, listen to their customers’ needs, and track engagements. Also, it allows you to identify bad influencers. It can engage, listen, and discover your customers and prospects.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Still, Facebook dominates in this space. Some examples include: continuous product development, deeper customer relationships, more transparency, and measurement of influence, not impressions. Platforms Newsfeeder is a collection of the most creative Facebook posts from brands. For the rest of us we have to try a bit harder.

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Brands Cannot Be Human

Twist Image

In this age of consumer reviews, blogs, Twitter , Facebook and beyond, it's hard to get away with being that bad. We've come to a point where certain individuals online have more influence and power than some of the biggest corporate brands. The individuals behind the products are talking (or typing) directly with consumers.

Brands 108