US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travel

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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

The Fortune Global 100 companies are mentioned 5.6 Created by a team of former NASA, Yahoo! To date, the company has defined the taxonomy for two industry verticals: automotive and insurance. million times a month , and that’s just on Twitter.

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How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Myself and Diggy have a dozen law companies paying us a nice monthly fee for SEO services.

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Social Media Crisis Management for B2B


A social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Murphy’s Law states that anything that can go wrong will go wrong.

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Easy B2B Tips for Google+ Users


Wisely, the company’s Google+ profile is filled with auto industry graphics and news, so it’s a great outreach opportunity that appeals to current and future consumers, as well as vendors and other companies that also focus on the automotive industry.

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Search Engine Marketing PPC Job Opening in Dallas Texas

Bill Hartzer

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. This role is a key position on the Search Engine Marketing Team and is responsible for providing critical and strategic search marketing support for our clients. Desire to learn and become part of the ClickMotive search team.

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

In the B2B space for example, you can use media relations to generate leads for the sales team and shorten the sales cycle. Millennial entrepreneur and 2016 PRNews Top Women in PR award-winner, Kate Finley founded her company at age 28. Guest Post by Kate Finley.

Top 17 Social Media Monitoring Vendors for Business

Successful companies in the world make huge profits every year because they use the best social media monitoring tools to understand their markets, monitor reach, listen to their customers’ needs, and track engagements. The company was founded by Thibault Hanin and Loic Moisand in 2006.

Revealing a New Ford in a New Way

Social Media Marketing

Ford Motor Company has been at the forefront of social media for some time. Operating like a video game, the app then allows consumers to drive a digitally camouflaged new Fusion on a track toward video clips that feature insights on technology and design from key Fusion team members.

This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Marketing Thought Leader: Monu Kalsi – VP, Head of Digital @ Zurich North America

Cody Ward

Head of Digital for Zurich North America ($13B company) leading a high-energy organization passionate about leveraging digital, strategy, marketing, and technology to create business value and drive our customer focused digital transformation journey. Monu Kalsi.

Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

Facebook brings up requests based on automotive, education, e-commerce, B2B, professional services, health insurance, auto insurance, need help and purchase intent. Here are all of the options… Automotive: Car make. B2B: Size of company. Size of sales team.

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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Advancements in Artificial Intelligence are offering companies better ways to do just that. In fact, by 2021, companies are expected to be spending $57 billion on AI platforms. Today’s marketers are all looking for new ways to find and attract their ideal audience.

Recognizing our Agency Partner Founding Members

Sprout Social

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. ” — PRDaily (Automote). Identify sudden changes in the discussion volume to protect your company image.

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Twitter Lists Are Life Changing, Threaten Yammer & Others


Twitter is promoting the feature at the top of the home page with: Lists are timelines you build yourself, consisting of friends, family, co-workers, sports teams, you name it.

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5 Expert Tips for Growing Your Webinar Attendance

Convince & Convert

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates.

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6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Whether they are entry level and want to learn “skills for _” or “how to find a job in _”, or they’re at a managerial level and want to learn about “hiring for _” and aspects of leading a great team, the content that seems to convert is industry-specific content around professional skills.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Automotive. • Kim Snedaker – Social Media Manager at AAA Mid-Atlantic. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

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An Interview with Founder of


Here is an interview with Cynthia, the founder of , who will talk about her company, what happened on that day, how social media helped her to handle to inform people who received the spammy email, and what she has learned from this experience.

When Crisis Attacks

Social Media Marketing

Sports celebrities and major automotive companies are suffering from major hits to their reputation every day in the news. The team at SeaWorld and its associated parks have a solid presence online; a huge portion of their ticket sales are from the web. Not just for mentions of the issue, but to see how the company is responding or if it even has an account. I must emphasize that this is an extraordinarily difficult time for the SeaWorld parks, and our team members.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks?

5 Expert Tips for Engaging Your Webinar Audience

Convince & Convert

Consider External Thought Leaders as Speakers vs. Internal Company Experts. Case Study: How Merck is Using Virtual Team Building to Increase Performance. Culture Shock: Shake-Up Your Company, Your Store, Your People and Sales Increases Will Follow.

Crowdsource: BP Oil Spill and social media

Laurel Papworth

By the way, only a totally evil company would ask the public for their ideas and then not even read them. fill the dome with automotive antifreeze. By asking people to contribute there is a feeling of team, of pulling together, of being empowered.

Exclusive Interview with Adnan Ebrahim: Founder of “Top Gear for the Facebook Generation”, Car Throttle

Viper Chill

I asked him questions ranging from Facebook tricks he uses that other people don’t know about to how he manages his staff with such a laid back company atmosphere. Any advice for other companies to do the same? In 2010 I received an email from Adnan Ebrahim.

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Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. • Team building activities. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services.

Easy Ideas to Turn Twitter Trending Topics into Gold

agora pulse

Trending topics are the most talked-about news, and on Twitter, it can help companies boost their engagement, awareness, and clickthroughs. Your team works so hard creating quality content. Twitter trending topics are also a chance for your team to engage directly with customers.

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77 Blogging Stats to Improve Your Blogging Strategy

Writtent Blog

Up to 78% of enterprise marketers think that their team is very or even extremely effective in storytelling. 44% of companies put more effort in customer acquisition than customer retention, while 40% treat both with equal effort.

This Week in Social Media – 6/26/13

Social Media Marketing

At either end of the spectrum is automotive, with an average clickthrough rate of 0.03% and a cost per like of $1.13 - the fourth most expensive by industry. A roundup of relevant links affecting our industry.

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Car Throttle – the London based automotive blog – show no signs of slowing down their growth: Their traffic has doubled in the last 6 months (and it was already huge).

Social Media is Driven by the Person, Not the Position

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is.

How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

From 2006 to 2008 ViperChill was positioned as an SEO company yet really struggled to land clients. He wrote on the website about being a team of “we” yet was actually working on his own (and from his bedroom at that).

7 ideas on "knowledge work" " Dana's blog

Buzz Marketing for Technology

Objective part is subject to “basic logic&# - your list of “Top 10 competitors in the Automotive&# probably will not include McDonalds… In law, since Aristotle, there has been a “reasonable person&# standard that declares certain behaviors in accordance or in violation with the law depending on - in the case of laws dealing with obscenity - “a reasonable person&# would find it obscene. Skip to content. Skip to search - Accesskey = s. Dana’s blog.

The Bamboo Project Blog: 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Buzz Marketing for Technology

It seems to me that technology and dramatically different ways of doing business (virtual teams, etc.) The ability to work in teams; 2. Blacksmiths failed to become fluent in automotive literacy and passenger railroads missed out on aviation literacy at times when both could have kept up with changing times. They will speak of how learning and work gets accomplished by communities, networks, linked nodes, virtual teams. Services for Companies and Organizations.

This Week in Social Media – 5/1/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

How Ford Can Ramp Up It's Social Media Turnaround Story of 2009.

Bare Feet Studios

Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in the automotive business. There are many; here are a few that attract my interest: Bill Ford – family member, stock-holder, environmentalist, and passionate company insider. Companies have surrendered control of their brands to their agencies, while customers have been doing their own dance with it unbeknownst to either company or brand.