Automotive Brands Stay Ahead of The Super Bowl Advertising Game

The Realtime Report

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns.

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travel

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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

The Fortune Global 100 companies are mentioned 5.6 To date, the company has defined the taxonomy for two industry verticals: automotive and insurance. Clients that have signed on include companies such as Berkshire Hathaway, and agencies such as WPP and Universal McCann.

Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

without owning a car, according to Fast Company. Social Media Campaigns Architizer Audi Audi Urban Future Initiative auto industry automotive Couchsurfing.com Lindsay Rule luxury brand Ridejoy

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Myself and Diggy have a dozen law companies paying us a nice monthly fee for SEO services.

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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans.

Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

These brands consisted of large tech companies such as Google , YouTube , and Microsoft. What makes these companies so meaningful? Decades ago, there weren’t as many cars on the streets as there are today, which meant that sales were very low for tire companies.

Choosing The Best Office Building

The Realtime Report

Price per square footage is extremely important, especially when it comes to families looking for apartments or large companies looking for more space. Make sure you know a great paving company in Charlotte to take care of the parking lot as it starts to age.

Influencer marketing goes mainstream

Sherrilynne Starkie

So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. Influencer marketing is nothing new.

Picking The Right Social Platform For Your Brand

Mindjumpers

Media companies chose Twitter. Twitter has proven to be a very successful platform for Media companies. The Twitter format of very short updates is very well fitted for news headlines, and the top 10 Media companies has gained an average number of more than 4 million followers.

Easy B2B Tips for Google+ Users

SocialFish

Wisely, the company’s Google+ profile is filled with auto industry graphics and news, so it’s a great outreach opportunity that appeals to current and future consumers, as well as vendors and other companies that also focus on the automotive industry.

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Retaining Customers Requires Innovation

Convince & Convert

By 1927, cars from Ford Motor Company accounted for more than half of all automobiles in the world. But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change.

Social Media Crisis Management for B2B

SocialFish

A social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Murphy’s Law states that anything that can go wrong will go wrong.

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Will the New Apple Car Have Windows?

Convince & Convert

This event is run by Jason Keath and his social media education company (under the same name), producing conferences for industry leaders from around the world (so much to learn, always a blast!). ” By Wednesday morning, it was safe to say the company was in trouble. Social Fresh.

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7 Insider Tips to Get the Most from LinkedIn Sales Navigator

Oktopost

Companies that sell B2B or considered purchase products, like automotive or real estate, stand to gain the most from Linkedin Sales Navigator. Ready to become your company’s resident Sales Navigator guru? For many B2B companies , that goes double for LinkedIn.

How To Start A Mobile Marketing Strategy

The Realtime Report

Companies can advertise their services via mobile ads that will be promoted on third-party mobile applications. The top five industries benefiting the most from mobile search ads include retail, financial services, automotive, telecom and leisure travel.

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Easy Ideas to Turn Twitter Trending Topics into Gold

agora pulse

Trending topics are the most talked-about news, and on Twitter, it can help companies boost their engagement, awareness, and clickthroughs. In the example below, the insurance company couples the trending topic #HolidayCrafts with one of its posts discussing inexpensive holiday projects.

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Search Engine Marketing PPC Job Opening in Dallas Texas

Bill Hartzer

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. ClickMotive is an innovative and rapidly growing software company that creates Interactive Marketing Software. exclusively for the Automotive Industry.

SEO Search Engine Optimization Specialist Job Opening in Dallas Texas

Bill Hartzer

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for SEO Specialists to fill a role as part of the Search Team supporting car dealers in their Search Engine Optimization and Online Marketing efforts. ClickMotive is an innovative and rapidly growing software company that creates Interactive Marketing Software exclusively for the Automotive Industry.

What 2,957 Facebook Pages Told Me About Organic Reach

agora pulse

Being that I work for the company that creates the Barometer, I decided to go “under the hood” and see how industries as a whole are faring in terms of organic reach on their Facebook pages. Industry : Automotive. How do you get more organic reach on Facebook?

Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Successful companies in the world make huge profits every year because they use the best social media monitoring tools to understand their markets, monitor reach, listen to their customers’ needs, and track engagements. The company was founded by Thibault Hanin and Loic Moisand in 2006.

Living (And Working) In The Digital Age

SocialFish

Google has become active in the smartphone industry with its Nexus line of phones and intends to become active in the automotive industry with their self-driving car. Guest post by Hilary Smith for SocialFish.

10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Advancements in Artificial Intelligence are offering companies better ways to do just that. In fact, by 2021, companies are expected to be spending $57 billion on AI platforms. Today’s marketers are all looking for new ways to find and attract their ideal audience.

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

Case in point: last month we secured an opportunity for one of our client partners to speak at an automotive conference about the importance of establishing trust to empower autonomous driving. Guest Post by Kate Finley. My public relations career began with media relations.

Search Engine Statistics:: Google's share dips

The Marketing Blog

Sector wise trends : If we look at vertical searches, all is not lost for Google as they continue to rise in Automotive, Shopping and travel verticals. Google’s percentage of upstream traffic grew for the Automotive, Shopping and Travel categories. Search saw gains in the Automotive category. Home About In the Media How People Respond to Your Online Content New Job Opening April 8, 2010.7:50

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. ” — PRDaily (Automote). Identify sudden changes in the discussion volume to protect your company image.

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Revealing a New Ford in a New Way

Social Media Marketing

Ford Motor Company has been at the forefront of social media for some time.

This Week in Social Media – 5/8/2013

Social Media Marketing

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. Commentary " You will be judged by the company that you keep."

2010 Digital Marketing Outlook

Social Media Marketing

Certainly, when a company like Ford - from the historically lethargic automotive industry - spends 25% of our marketing budget on digital and social media, you know there's a significant movement afoot.

Recognizing our Agency Partner Founding Members

Sprout Social

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide.

Marketing Thought Leader: Monu Kalsi – VP, Head of Digital @ Zurich North America

Cody Ward

Head of Digital for Zurich North America ($13B company) leading a high-energy organization passionate about leveraging digital, strategy, marketing, and technology to create business value and drive our customer focused digital transformation journey. Monu Kalsi.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

Facebook brings up requests based on automotive, education, e-commerce, B2B, professional services, health insurance, auto insurance, need help and purchase intent. Here are all of the options… Automotive: Car make. B2B: Size of company.

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How One Father Used a Social Army to Find his Son

Convince & Convert

When Jimmy Fallon said he was looking for a new truck and asked for suggestions, automotive brands were there with their own recommendations. Tweetable Moments It really was people. It was that viral. bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home.

Location, Relevance, Prominence

Small Business Mavericks

Conduct a similar search, however, for small business marketing companies in Minnetonka and we drop to the No. If you are an automotive shop that performs tune ups and oil changes but do not do body repair, then you’ll want to make sure you list your business in the right categories.

This Week in Social Media – 6/26/13

Social Media Marketing

At either end of the spectrum is automotive, with an average clickthrough rate of 0.03% and a cost per like of $1.13 - the fourth most expensive by industry. A roundup of relevant links affecting our industry.

Volkswagen: The fun theory

Laurel Papworth

Todd Connolly, manager – new media and direct marketing at Toyota, said the company has purposefully given agencies a low budget and limited time to work on the social media ideas “so the idea comes ahead of everything else”.

Millenials Will Crush Our Economy?

Twist Image

They Uber or they use ZipCar, because they figured out that this is a more economical way to get around (yes, this means they don't buy other components of what moves the automotive sector forward as much as other groups did). Speaking of Uber, how are the taxi companies dealing with this? Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).

Twitter Lists Are Life Changing, Threaten Yammer & Others

Socialized

This is very useful for communicating with employees of a certain company, or narrowing your timeline to people in a certain profession or geographic region. I am among a number of people who have had list functionality added as part of Twitter’s beta rollout of the new feature.

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